The image of your logo represents your business. It should leave your prospects and customers with a solid and lasting impression. Companies spend thousands or even hundreds of thousands to have a suitable logo.
One can either make his logo or outsource it. Making a logo yourself is not an easy task and requires time and expertise. The good news for business owners is that many ways to make a logo now exist. One can hire someone else to make your logo. But that means you have to make another choice: who will design it? Don’t worry. To help you, here are 8 things to consider when choosing a logo design agency for a business logo.
Important Things to Consider When Picking a Logo Design Agency
1- Choose a logo design agency that does a variety of things
Look at Logo Design Agency’s past work before you hire them. Some agency logo designer utilizes a particular style. Even if you like their design, it might not work for your brand. You should choose a design agency whose past work shows they can work with the style of your logo.
Logos are made by designers who do research on their client’s businesses and the people they want to attract.
2- Only logos with vectors
Many people will use your logo. Your logo should work as an icon on a website, a sign on a building, and a sticker on a car. You can change the size of vector graphics without losing quality. Raster bitmap, which can’t be resized, is used by some (amateur) designers.
Have you ever tried to enlarge a picture on your computer and found it blurry? The same thing will happen if your logo is just a raster bitmap.
3- Your logo can only have one color.
There are times when you need a logo with only one color. You can only print in one color on pens and key chains. The Logo Design Agency must be good at choosing color combinations. If so, your logo might look awful in just one color. Color, gradients, and other effects shouldn’t be in your logo.
4- Reliable research
If you start making a logo without knowing much about your business or customers, you might spend most of your time working in circles. Make sure the agency you choose can do an excellent job of researching and studying your business, market, customers, and competitors.
5- Licenses for fonts should have been explained.
Fonts and stock images can only be used in design and marketing if you have a license for them.
Not every typeface can be used to make a logo. To use a specific typeface legally, a Logo Design Agency must have the right to do so. This means getting licenses and making sure that font licensing allows logo use.
If the designer doesn’t have a font license, the cost will be added to the project cost.
Tell your designer if you don’t want your logo to use a commercial font. Your designer won’t be able to use many professional typefaces, which will slow down the design process.
Once the logo is generated, you’ll need a license to use that typeface in other places where text may be modified, such as websites and PDFs. No more licenses are needed if the typeface is simply for the logo.
6- Get logo guidelines
If you want to market or promote your business, you may need to send your logo to a different designer.
You don’t want your logo to be messed up after you’ve spent time and money on it. Style matters. You might also hear these called “logo guidelines” or “brand guidelines.”
The rules are the Bible of your logo. It tells designers what they can do with your logo. It tells them space, size, font, color, and what to do.
7- The logo you can change.
What do you do if you need to use your logo in a square?
Squeezing it won’t look nice. You don’t want to lose parts of yourself by trimming the edges.
How often do you see corporate logos used as profile pictures on social media, even if they don’t fit? Isn’t it terrible?
The Logo Design Agency should give you a few different logos to choose from. Choose either stacked/portrait or inline/horizontal at the very least.
8- Find out how design agencies work.
Do you want to know if this designer is for you? Find out how they make logos.
By asking how they work, you can find out if the designer will do everything that needs to be done to make sure your logo fits your needs and company.
Logo designers who make a living at it spend a lot of time looking into new designs. They can make a logo that fits your needs if they know about your company’s goals, industry, and target market.
Conclusion
An easy alternative is choosing a Logo Design Agency and getting your work done by experts. This asks for a good amount of money, but it’s worth it. Before choosing an agency, make sure it can make a logo design that shows who you are and connects with your target audience. It also needs to be scalable and flexible to be used for all your marketing needs. Most importantly, it needs to be memorable.
