A marketer’s best buddy is Instagram. Smaller businesses may now go beyond simple images when it comes to long-form, creative content to the availability of video in the free app. Instagram also makes it easy for these companies to use its video features.
Marketers may choose from various formats and strategies to increase their video views without breaking the bank, including in-feed videos, IGTV, Instagram Live, and Instagram Stories. Instagram videos receive 38% more likes, and comments than regular photos and are widely shared around the platform.
Why Should You Post On Instagram?
Instagram is your hoped-for land of expansion and more attention. Instagram posts that help expand a company’s customer base should be original and engaging. We’ve compiled some suggestions to get you started; which one(s) do you think would work best with your current plan?
1. The Message Of Hope And Encouragement
An ideal job might be yours with the help of WorkParty. Keeping with the spirit of the account, the associated Instagram feed features advice on how to rock it at work. This clip is from a WorkParty podcast with Bobbi Brown and will inspire you.
It wouldn’t have the same effect if this were a picture. Viewers might have skipped over the video and its encouraging message while aimlessly scrolling through their feeds.
2. Memes
This is your pass to participation. Memes may be used to spread awareness of your business’s values, goals, and offerings.
Bustle promotes itself as a place where young women can be themselves online by employing memes. Using a humorous, approachable message, this meme may encourage younger women to explore the content of Bustle.
3. Interviews
Is there going to be a fresh podcast episode soon? Put up an Instagram video, including a clip of the interview. Users interested in your niche will find your site as a result.
The New Yorker has provided a captioned preview of an upcoming interview with a lighting technician for Hamilton. By taking viewers backstage at one of Broadway’s most popular shows, The New Yorker is guaranteed to attract the attention of both musical theater fanatics and regular viewers.
4. IG Story
Instagram videos give life to a company’s backstory. Promoting your business by showing happy customers’ reactions to your goods in video form increases interest among potential customers. This film from Microsoft describes the story of the sea and how their products make it easier for fishermen to do their work. When you buy automatic Instagram story views for your stories posts, you can quickly get additional engagement to your stories from real users.
5. Brand-New Debuts
Instagram is a great place to release sneak peeks of new items. A full-scale commercial isn’t necessary to make an impression. The new range of headwear from Love Your Melon was promoted with a single model in a rainbow of hues.
Customers are so interested in what you have coming out that providing video countdowns to the release date is effective. Instagram posts showcasing the wares may be the final nudge a window shopper needs to make a purchase. That pink wrap is calling to me.
6. Current Offerings
The same consideration might be given to your already existing items. You’ll get more of their attention and business if you deliver relevant material to potential consumers rather than expecting them to hunt for it.
Whole Heart Provisions, a vegan eatery in Boston, advertises its dishes via online videos. If you’re in the market for a new breakfast location, you can get a taste of what they offer by watching a brief but entertaining film that also includes a sampling of the menu items.
7. Ads And Discounts
Advertise forthcoming discounts to your Instagram followers if your business is in a B2B sector, such as the cosmetics industry. Or, you could do what Benefit Cosmetics does and have an Instagram-only sale and video showcase of your items.
8. Instructional Videos
In all, there are 34 million Instagram users that follow 5-Minute Crafts. All of their material is video-based and comprises quick fixes for common problems that can be implemented in under 5 minutes.
Producing instructional or product demonstration films is a terrific method to introduce your brand to a new audience, especially if your firm sells items for a certain niche. In addition, the caption is a great place to plug comparable social media accounts, such as 5-Minute Crafts.
9. Compressing Videos For Instagram
Video compression reduces file size, making it simpler to upload and stream. Media compression software and tools like YouCompress and Clipchamp work by automatically erasing some data aspects of the video you upload to them. Resolution and fidelity may suffer as a result of compression.
10. Distinct Compression Types
After that, a coder compresses the bigger video files into various formats. MP4 and WMV (Windows Media Video) are two popular file types for video. Lossy compression and lossless compression are the two main forms.
Degrading The Quality Of Data Through Compression
Video data can be compressed via lossy compression, but it also loses some quality. If the program detects that you have used the same picture or sound twice, it will remove them. Files compressed using lossy methods live up to their moniker, but the sacrifice in size is significant.
Lossy compression formats effectively reduce file sizes because they eliminate a lot of unnecessary information. So, if your movie features a five-second view of the same object, but it’s compressed using lossy methods, you can lose three seconds of footage.
Compression Without Loss
On the other hand, files compressed using lossless compression are almost similar to the originals since no information is lost during the compression process. Even though lossless compression won’t reduce video file sizes as much as lossy, it can still be helpful for files of modest size.
