Twitter, a microblogging platform and a social media network is the 7th most-loved social media platform.
At first, it might seem that Twitter is just a platform where you need to show up as a brand. But Twitter has a lot to offer rather than just showing up. But, a lot of internet marketers have cracked the code of Twitter marketing.
According to HootSuite.com In 2021, twitter saw 2.4 billion sessions, with 620 million of these unique.
This indicates that people come back to the Twitter website repeatedly. Being active on social media is one of the most popular marketing strategies that can make you go viral among your customers and followers. With 330 million monthly active users, Twitter must be a part of your marketing strategies.
The Best Twitter Marketing Strategy For Business
Thus, in this blog, we are going to explore some incredible tried and tested strategies that will help you uplevel your Twitter marketing game.
1. Optimize Your Twitter Bio
When it comes to writing social media bios, you have to put your best foot forward. Your first approach is your first impression of your potential customers.
When any visitors look at your profile they want to receive a clear picture of your company and what it does. Hence, having a Twitter Bio that aligns with your brand and your customer’s persona is highly recommended.
This helps your audience to understand your brand in a better way and adds a human touch at the same time.
2. Share Tweets That Relate To Your Brand
Tweeting as a brand on the platform is sometimes confusing. At first, you might be unaware of what to post on your Twitter. But having a content plan might help you in this game. You can make a content plan where you incorporate some witty and resonating tweets that gain the attention of your followers and customers. This will create enough buzz around your brand.
3. Embedding Twitter Widget To Your Website
When a website has enough traffic, you can embed your Twitter account on your website. Even if you don’t have traffic on your website, embedding Twitter will increase the traffic on your website. As it will make your website more engaging. The Twitter widget provides enough content for your visitors to stay and engage on your website.
There are two basic ways to embed the Twitter widget into your website. Twitter itself has its embedding feature, that allows you to embed Twitter widgets in simple and easy steps.
- You just have to click the three dots on your tweet.
- You will see an ‘Embed Post’ on your screen.
- Copy the code and paste it at the backend of your website.
Another smart way to embed your Twitter to your website is to use a social media aggregator tool. Take the example of Tagembed. It is an amazing tool that helps you to embed your social wall.
Tagembed offers you to customize the appearance of your website, which means that you can make your website engaging and visually appealing at the same time. This tool automatically adjusts to all windows sizes as well as screen sizes.
Tagembed supports CMS platforms like WordPress, Shopify, Wix, Webflow, and Weebly so that you embed social walls on any CMS platforms without any complications. One of the core benefits of using Tagembed is that you don’t have to learn to code to embed a Twitter widget on your website.
You don’t even need to hire a developer to operate the tool as this is a convenient tool. You can embed the Twitter widget in these steps:
Step 1: Start by signing up or logging into your existing account, creating a Tagembed widget, and choosing Twitter as your source for aggregating feeds.
Step 2: Enter the Hashtags, handles, or mentions.
Step 3: Click on the embed code button present in the bottom right corner of the screen. Choose your preferred CMS platform to generate the embed code.
Step 4: Copy the code and paste it onto the backend of your website.
4. Run a Twitter Giveaway
Organizing a Twitter giveaway will help you to increase the engagement of your page. Apart from that, it will also help you to create brand awareness. Remember that your target customers are not looking for just free stuff. They are looking to know more about your brand and what benefits you offer to them. Make sure to give away the gifts that align with your brand.
Apart from engagement, you can also utilize the giveaway period to build a good relationship with your customers and target audience.
You can also repost some User-generated content that will make the customers feel that they are being heard by the brand.
Also Read: Easy-To-Follow Ways To Use Facebook For Long Run
Conclusion
In 2022, Twitter will become one of the most essential parts of digital marketing.
Simply depending on Twitter Bio will not pay you enough in the long run. You need to have a full-proof plan of action that includes embedding a Twitter widget and running a giveaway.
Try these strategies and let us know what worked for you.
