A Google My Business presence is a crucial lead or B2B generation tool. It is impossible to overestimate the profound influence Google has had on how people search, choose, and purchase. Consumer behaviour has been permanently changed, despite the economy now starting to recover and the introduction of vaccines.
Because they have been accustomed to their new digital lifestyles, 79% of consumers say they are unlikely to go back to their old buying habits. Furthermore, if the CDC recommends health and safety limits, 79% of customers want businesses to continue implementing them (Garcia, 2021).
What is Google My Business?
Local companies may manage their appearance on Google Search and Google Maps by creating a free Google My Business listing. It is comparable to other listings on company directories, such as The Better Business Bureau, except it can be accessed immediately from Google and Google Maps search results, saving users the time and effort of visiting a different website.
How to make Google My Business more effective in generating leads
Due to increased competition in local SEO, having a Google My Business listing alone won’t suffice to efficiently create more leads. Utilize the complete set of capabilities that Google My Business provides.
Setting up your Google My Business profile for leads is crucial if you want to expand your business.
1. Dependable and accurate NAP (name, address, and phone number)
Let’s begin with the fundamentals. Your NAP (name, address, and phone number) must be correct for your Google My Company profile to perform highly in local business searches.
The consumer who searched for your business would likely be seriously inconvenienced if the contact information is out-of-date, inconsistent, or wrong. Nowadays, even slight annoyances are sufficient to drive away clients.
Although you may believe that managing this is straightforward, many companies neglect to provide appropriate NAP information on their GMB listing. 71% of customers claimed to have encountered a bad local business due to inaccurate web information.
2. Select the appropriate business category
Did you realise that the top “local pack” ranking criteria are the major GMB category? Choosing the primary category that is the most pertinent, as well as other GMB categories, has a significant impact on how businesses like Help With Dissertation appear in local searches.
Your services are displayed in Google My Business categories for both Google and potential clients. A real estate agent who also performs appraisals, for instance, could select options like “real estate agency” and “real estate appraiser”.
Your company will likely rank higher for pertinent queries if you are in the appropriate Google My Business categories. If your primary category is “urgent care,” you have a far better chance of appearing in searches for “urgent care near me” if you operate an urgent care centre.
3. Create thorough listings
After receiving a vaccination, as we’ve already indicated, consumer behaviour isn’t likely to change significantly very soon. Even once the economy has recovered, a sizable section of the populace will only patronise establishments that provide them with a sense of security. If most Americans get vaccines, 62% of customers say they will only patronise companies that uphold safety standards.
You must accurately communicate your social distance policies to potential customers to entice them to buy from you.
Make sure to include pandemic-relevant information in your GMB profile, such as the need for masks, availability of no-contact delivery, the presence of safety dividers at the register, etc. Fill out as much information as you can to build credibility with clients and, of course, Google.
4. Put pictures on your GMB profile
The more images you have on your business listing, the more probable it is that you will attract new clients. According to a Google survey, companies with photographs get 42% more requests for driving directions and 35% more website clicks. You probably exhibit this in your purchasing habits. You are more likely to click on a company when you search for businesses online if it displays images of its actual items, offices, stores, etc.
Upload photos to your profile on Google My Business quickly. In your GMB account, the photographs section is located on the side menu.
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5. Create a consistent flow of new customer reviews
Reviews come in second place, even if GMB can be the most important local ranking criterion. Healthy review management on your GMB page can significantly affect how you rank in local searches.
It’s critical to consistently produce fresh Google reviews and monitor their growth. Reviews are important for local SEO ranking factors because 89% of consumers read them before making a purchase. Additionally, 69% of consumers today think that evaluations that are more than three months old on the internet are no longer relevant.
6. Your GMB profile’s messaging should be enabled
Recall the market information we disclosed showing that customer behaviour isn’t likely to change any time soon. One new tendency that came out of the pandemic was that before visiting a business, more customers checked to see if a certain good or service was offered. Even once the majority of Americans have received their vaccinations, 67% of buyers intend to check online to see if a desired good or service is offered before going to a store, so this tendency is probably here to stay.
Although your GMB profile does include your company’s phone number, an astounding 75% of customers prefer messaging to calling. Making it simple for customers to message a business is essential in this situation, and Google has now made it possible with the launch of Google click-to-messaging from a company’s Google My Business search result.
7. Experience Marketing software ties everything together
To fuel lead development with your Google My Business page, you must manage your listings for SEO, create and manage reviews, and reply to customer messages as soon as possible. Utilizing experience in marketing software enables you to smoothly assemble all of the parts into a single solution, even though this may initially seem intimidating.
References
Sergio Garcia (2021). The 7 steps to lead generation with Google My Business. https://birdeye.com/blog/the-7-steps-to-lead-generation-with-google-my-business/
BAW (2022). How Academic Help Providers Save the Students’ Future? https://bestassignmentwriter.co.uk/blog/how-academic-help-providers-save-the-students-future/
