1. Promotional “Free gift with purchase”(promotion strategy)
The “free gift with purchase” marketing is straightforward: after making a qualifying purchase, a client receives a present as a thank-you. It is effective to persuade people to spend a little bit more money by making this promotional gift offer. (promotion strategy)
What exactly qualifies as a present that appeals to the customer while being affordable for the company?
Take a look at the ActiveSkin advertising example below.
The company offers a complimentary gel mask, which is a good complement to the skincare items it sells. As it gives customers a little bit they can use with other things, many consumers would appreciate this offer. Or, customers can simply relish receiving a gift.
Visitors were informed of this special offer by ActiveSkin through a website popup. Given that popups could be displayed on the majority of pages, the popup effectively increased the deal’s reach.
To make this marketing strategy effective:
Pick out a useful gift. Customers should see enough value in it to be encouraged to buy it (like one of the best-selling items).
Decide on a sensible expenditure cap. Consider putting the cap at about $70 to encourage additional spending if your typical order value is around $50.
Don’t let the present alter the order’s weight. Larger boxes could be needed for larger items, increasing the order’s weight and shipping expenses.
How to design a campaign for sales promotion of this kind
Utilizing timed website popups, you may generate comparable “free gift with purchase” campaigns. This implies that you decide what time visitors will view them on a certain page. Here are several reasons why popup timing matters for conversions.
2. A pre-launch marketing effort(promotion strategy)
Before the product is made accessible, increase consumer awareness of it.
This type of advertising campaign’s main objective is to achieve that. These campaigns are used by online firms, such shops, to generate interest in new products and gain a few pre-orders.
To attract customers, Asphalte conducts pre-launch promotion.
The brand does a terrific job of presenting an announcement that is succinct and to the point in their promotional message below. It’s the same of announcing, “People, we have something fantastic, and many are signing up. You in?”
Consider the impact this statement could have on FOMO.
On-site alerts were used by Asphalte for this marketing effort. By clicking on a loudspeaker symbol that is situated close to the major menu items, website users can access them.
The icon displays a brief choice of notifications when clicked.
The sharing of marketing messages, blog post alerts, policy updates, and other information is possible for internet businesses. Customers should be able to view on-site messages easily because they resemble tailored social media notifications.
How to design this advertising campaign
On-site alerts make it simple to distribute pre-launch messages for a product or a sale. All you need is a mobile app that enables this type of notification sharing. You can start working on this right away because you don’t need any coding or design skills.
3. Branded package deal(promotion strategy)
This type of product advertising resembles “free gifts with purchases” in certain ways.
But this time, the company guarantees a branded product package of two things for purchases exceeding €100. With this kind of advertising, the vendor hopes to generate buzz about the offer and entice customers to peruse the product selection.
Once more, this company is sharing a sales promotion example using a website popup. Popups are excellent for this type of promotion because you can decide when to display them (the duration of the promo, for example).
How to design a comparable promotional campaign
It may only take a few minutes to set up and launch this kind of website marketing campaign. The only thing needed is to create a website popup that is mobile-optimized and informs users of the discount. Just add the text, the picture, the deal, and then activate.
4. A promotional code for new clients
An individual is looking for a product. They looked at a few websites and picked up on something.
Okay, so this shop offers a discount but this other does not…
I’ll make use of the discounted one.
According to research, 41% of internet buyers buy when there is a bargain. Since many of them are first-time buyers, it’s possible that using discounts as sales promotions will aid in increasing your clientele.
Alaska Northern Lights is accomplishing precisely this.
An exit popup is used by the online store to advertise discounts to customers. This is how it appears: concise and straightforward.
We like how the popup presents the information in this marketing proposal. Visitors are likely to comprehend the message without reading the entire thing because the primary message, the discount amount, and the discount code are bolded.
Creating this campaign
Create an exit-intent popup for your website and only display it to new visitors. Simply select “new visitors” under the “display frequency” options in Wisepops to do this. When turned on, the popup will provide all prospective consumers entering your store for the first time with a discount.
Source: promotion strategy, promotional strategies
