It is a reflection with more depth than it might seem at first. Using custom and personalized pizza boxes is a decision that has an impact on your restaurant. Logically, when we talk about custom pizza boxes, we need to arrive at the type of design, material, and color necessary to use.
It is an interesting exercise that has to do, ultimately, with businesses like yours. The same exercise is required when you use packaging solutions for your products. For example, if you manufacture bath bombs, you need to follow the same pattern for custom printed bath bomb boxes.
How should customizable pizza boxes be?
We indeed enter a matter that has to do directly with marketing. After all, the singularity of our packaging does not add properties to it from a functional point of view. But having said that, we should not choose packaging that does not meet the highest quality standards.
The ones you can find in the section on taking away boxes of the packaging firms’ websites meet the following premises:
- They are manufactured using optimal microchannel cardboard for food use. It is essential that the material used is safe for the consumer and, at the same time, maintains the properties of food.
- Recycled and recyclable packaging solutions with all the guarantees of sustainability for the environment also play a significant role in packaging.
- They are easy to assemble and safe to transport. They withstand handling very well without the pizza deteriorating.
- Very resistant to heat. They can be dispatched as soon as they come out of the oven. Generally, these boxes even have two holes made on the sides of the same box to allow steam to escape and avoid condensation.
- They minimize the use of packaging by not requiring additional paper inside the box (although we have them if you want to include it anyway)
With that, let us get down to business with pizza box customization and why we should do it. We have three great reasons (and one to tip).
For the competition
We live in a time where there is more competition than ever in the take-out and pick-up industry. The demand is so high that in packaging, there are more and more novelties in products for taking away and delivery. It means that our brand is becoming more and more important. If we send the pizzas inside the classic standard box. Thousands of restaurants use, we miss the important opportunity to enter the customer’s home. If instead of having a box in which a chef from the 50s with his hat and mustache appears, what he sees is our corporate image, he will remember us until the moment he goes to recycle the container.
Because personalizing is not just putting the logo
This nuance is important. Generally, we take for granted that the customization of a product is to incorporate the company’s logo. A simple cardboard container can be a whole brand experience if you work with creativity. You can include your restaurant’s menu, your telephone number, a QR code so that they can access the web with a discount on their next order, and personalized texts written by hand on the lid. All these little things seem not so important but make a difference and help convey a message that speaks of our brand.
Because you can do it
All packaging stores near me can customize pizza boxes to print them perfectly, but other options are also interesting and can have lower costs. Something as simple as a rubber stamp that you can stamp on the outside of the packaging is very visual and gives it an irregular touch that helps convey the feeling of having something handmade in your hands. Since your pizzas are not industrial. You can reinforce the experience by creating the expectation before opening and seeing the product. We already know that you need to run when orders skyrocket. But impregnating a stamp in ink and stamping it on the lid does not take even five seconds.
Bonus: because these things look great on the internet
It is not that it is the main reason to choose the personalization of your boxes. But we all know that one of the things that are shared the most on social networks is, precisely, everything that has to do with food. Nobody uploads a photo of a standard box to their website and social media profiles because, to be honest, it does not add much.
However, when the pizzas are delivered in personalized boxes with a different touch. They are more likely to end up in the gallery. It may seem a bit frivolous or trivial, but ultimately, it is a recommendation that the client is making to his followers and contacts, so it is still a potential business opportunity.
