Established companies can develop mobile solutions for their business on multiple platforms. Smaller businesses and startups often have to choose one platform for their first app launch due to limited resources and time. The decision is usually between an iOS or Android app development. This decision will determine whether the entire project succeeds or fails.
This is your dilemma. Do you hesitate to reach a new audience segment? Are you unsure if an Android-based product can help your business grow? We’ll explain why Android app development can be a business benefit in every case.
Android App Development: The Major Advantages
Greater market
It is reasonable to target the most potential users if you’re creating mobile apps and games. Android OS has the obvious advantage of dominating global markets. It is available on a variety of devices from different vendors, which are generally more affordable than iPhones. Android has maintained a 70-80% market share worldwide over the past five years.
An Android product can be distributed in many ways. This allows brands to reach customers via multiple channels. They can also create their distribution channels and sales channels, including AppGratis and MoboMarket, Amazon Appstore, AppGratis, and AppGratis. This allows for greater flexibility in promotional strategies and may result in less competition than Apple’s App store, which is dominated primarily by large companies.
Profitability
Android OS is almost as expensive as Apple if you include Amazon, Google Play, and Chinese app shops. Android apps can compete with iOS apps in many categories, including initial app downloads as well as in-app purchases. An application that generates more ad revenue can be supported by Android’s larger user base. Advertising costs are typically lower than Apple’s, so you can reach more Android users for the same amount of money.
Android developers must pay an application distribution fee. They can then build the product and test it on any computer or smartphone. This allows for low investments and higher engagement from users. End-users receive a high-quality product and a better ROI.
Google Play Store
Users can access apps and games that have been deployed to Google Play Store within hours. App Store approval can take days. Google Play allows developers the ability to push updates in as little as 20 minutes or less. This makes Android easier to use for new apps or games that developers may need to update multiple times per day to respond to user feedback. A bonus is the possibility to upload apps directly to the developer’s devices to play or test.
Developers can make their products available as beta or alpha on Google Play. The feedback from users and testers is used to improve the product before it is released. Devs may also decide to roll out an update in stages or in a gradual fashion. They can specify the number of users who should receive the update, and then monitor the feedback and crash reports received from the first batch of users before increasing that percentage. All problems will be resolved before the general public can access the game or app.
Your brand is automatically included in Google’s app indexing database by having a product listed on Google Play Store. App views are converted to site page visits, meaning that every click or gesture you make on the app will result in a click on your landing page or home page. Your rank in Google will increase the more the app is popular.
Android’s Advantages
You can develop multiple Android phones using the Android operating system. The product can be run on Android-based smart TVs and wearables as well as media streaming devices.
Android app development is possible on Windows, Mac, and Linux. Android’s open-source nature means that:
App developers can use the Android Software Development Kit with no worries about licensing or royalties
Android developers can exchange source code and interact with devs to benefit the project.
There is more freedom to build the features and functions that appeal to your audience.
There’s more room for creativity and innovation with iOS than iOS.
App development can be faster and easier, which could save you money.
Google is committed to making the user interface of Android customizable. It also facilitates the creation of custom Android apps for businesses. Even data management functions can be easily updated by developers. All Google services data from Google Maps and Drive are native to the platform. Google integration is possible if your Android app uses any of these services. This can enhance the user experience and expand the user base.
Android Studio and other tools make it easy to develop Android apps. Because Android Studio is a Java-based toolkit, the pool of developers available for Android projects is much larger. Java is a well-known programming language that makes use of a wide range of libraries. Java native Android apps can be ported to Blackberry, Chrome OS Symbian, Symbian, and Ubuntu. Google supports Kotlin, which is an alternative technology. It allows for faster development and, if necessary, your Android team can easily read the iOS team’s pull requests.
Android developers should be aware that there are some differences between Android and iOS.
Take a look at these details
It’s a great choice if you are developing Android apps and games for a large global audience or emerging markets. Remember that Android’s largest market share is largely from developing countries. These people have less spending power and may not be eligible for credit card support. They are generally less wealthy than Apple users. These users are less likely to pay for apps. This is why Android apps that include in-app ads are so popular. You can still launch the same product on App Store as a paid app and it may still be successful.
iOS is a better choice if you need to quickly get an app or MVP on the market, or if you are working with a tight budget. Android app development is slower than iOS. This is mostly due to the slower system release cycles and Android fragmentation. There are many devices in the operating system, all with different screen sizes and resolutions. Multiple platform versions can be active simultaneously. It is difficult to develop an app that works with all platforms. It takes longer to find and fix issues on each device. You risk excluding certain markets from the app’s operation by not testing properly.
Mobile app development is more expensive if it takes longer. It will take more time to ensure that your app is compatible with platform features and avoid crashes and bugs for users with older OS versions.
When you consider all of these factors and give priority to an iOS app, you’ll be reminded how important Android applications are for your business. An iOS application that is quality will allow you to reach an important base of early adopters. App users who enjoy the app will be more likely to recommend it to their friends and followers. It’s time for you to make Android a global app!
Final Words of Wisdom
Android app developers have to face many different challenges than iOS developers, but they reap the benefits from the Android operating system’s global market dominance and the Android operating systems. Android app development offers many advantages, including compatibility with different hardware, multiple marketplaces, more lenient rules regarding membership and approval of products, and short app reviews. Google Play Store has built-in beta testing, staged rollout, and SEO benefits.
Your business’s needs and resources will determine whether you build an app for Apple or Android. Before you begin app development, it is important to understand the budget and timeline. Other important factors include the revenue goal, demographic and geographic characteristics of target audiences, desired features, and device range, as well as app maintenance budget, publishing, and restrictions. Alternative-spaces is a great place to start if you aren’t sure where to begin.
You have a great chance of building a user base and generating revenue, regardless if it’s an iOS project or an Android project. If users ask for the same version on other platforms, Alternative-spaces can help you build it.
