Creating your company’s brand is the first step to distinguishing and making your products and services unique. For economists and marketers, the success of a company begins with the brand, since this word embodies an impressive number of elements that can make a user choose your company and respect another. A simple word, but with enormous potential often confused with other concepts. In fact, we speak of brand , of brand as if they identified the same thing. The reality is quite different. Below we will conduct a survey on the definition of a brand, understand what it means, where this word originated and what is the difference with brand.
Brand definition
Our journey begins with understanding the definition of the word brand. What’s behind it? According to the American Marketing Association, it can be defined as a name, symbol or term whose purpose is to identify a group of goods and services of a company, differentiating them from others.
For Kevin L. Keller, professor and author of texts on brand marketing strategy, this can be defined as a reality with more than one symbol, but it is identified in the notoriety and the value that a object or service manages to have. To help us understand the meaning of this word, we can also use Kotler and Armstrong’s definition of brand in their text on Marketing Principles.
Based on their vision, the term brand identifies a product and service through which a specific activity can be distinguished. The brand is something that has an almost eternal duration, since it remains in the customer’s memory.
Obviously if you look for this word on the web or in other marketing texts you will find many other definitions, but what interests us is to highlight how all the authors refer to the brand, or the brand to two respects:
- physical and therefore tangible reality;
- an intangible asset.
What is the mark or brand
If you notice your purchases, the choice almost always pushes you towards a product or service that is tied to a particular symbol or company name. Your mind has followed the idea that the brand you are targeting has value and the products linked to it have a specific characteristic.
To answer the question of what a brand is, we must therefore consider that within this word there are a series of elements that we can see and touch, such as the logo, the slogan and the products, but also there is a series of realities that are not visible.
In fact, the brand represents the face of the company, embodying the image that the customer has of your company, the set of values that you want to transfer, as well as the history and reputation that have been created around her over the years.
According to Keller, anyone can create a business system, but only those with a brilliant idea and a lot of persistence can create a brand.
Take, for example, Nike, Adidas, Apple or Microsoft to name just a few of the most well-known brands. You will have a symbol that represents each of them and a slogan that distinguishes them.
In addition, by purchasing a product that is part of their brand, you will perceive and feel that behind there is something more than just an object, with the certainty that what you are buying meets a series of quality standards, design and features that make it unique. This is what the word “brand” means.
How you can showcase the brand or brand becomes essential if you want to be successful. Creating them is a key part of the strategic marketing needed to get the most out of your business productivity. Thanks to it, you will have the possibility of simplifying the process that will lead the customer to visit your site and make a purchase, with less waste of resources and time. All thanks to the fact that you have a brand. To ensure a better reputation for your brand, I invite you to use the services of https://digitalequestrians.ch/.
Why is branding important for your business?
You are here because you already realize the importance of logos for a sustainable and successful business. We have great resources on how to think like a designer, adapt your old logo, and get the most out of our logo maker. Specifically, it’s time to highlight the importance of stamp branding.
The usefulness of stamps for businesses
Professional stamps provide a distinct, bespoke and personal touch. If your business thrives on custom or handmade work, communication is essential. This creates stronger branding for manufacturers, those with homemade, custom or unique products.
Moreover, it is well known that details are synonymous with care. With personalized packaging, customers and consumers will recognize this attention. Do you intend to stamp your company on your mail? This gives customers an extra reason to identify it as something important, rather than random or junk mail. The time and resources you spend sending out promotional material will be more likely to be opened, read and remembered.
Custom stamps give your business the ability to place your logo on almost any surface, anytime. This includes on-site scenarios, such as handing out a business card at a networking event. This is very useful during conventions and seminars.
Last but not least, postage stamps offer small businesses and entrepreneurs more inclusive ways to explore branding. Due to the low cost of stamps, it is an easier investment to make to take your business to the next level.
Best Design Practices for Stamps with Logos
keep it simple
Simplicity is the key. The more chaotic your logo is on the corporate stamp, the more room there is for errors in its application. A clean design is a memorable design. Since you’ll be working with less surface area on the ink pad, it’s important to think carefully about every aspect of the logo design.
Use negative space
Spatial awareness is another aspect of clean design, where negative space provides focus and brand retention for your business. Space allows each element of your logo to breathe. Also, remember that this design technique allows you to use the white space inside and between letters and images to create new images. It’s helpful to think of a logo’s negative space as a secret pocket, allowing you to create graphics, hidden text, and additional meaning to your design.
Consider buffer construction
What will ensure a clean application on the intended items? Make sure the design itself works with you, not against you. Consider the construction of the stamp itself and how your logo will fit into it.
Focus on typography
If you use typefaces in your logo, make sure they reinforce your overall brand image and that the typeface itself is legible on the stamp. Avoid fonts smaller than 7 point, as any smaller font will make your text difficult to read. Sans serif fonts, like Arial or Calibri, are surefire choices for readability.
Make sure your brand identity is strong
Brand identity encompasses your company values , brand personality, and mission. It is important to ensure that these elements match the way you present your services or products to the world. How you interact with customers, how the corporate aesthetic meshes with all of the above, and the emotional essence of your product or services are important and profound questions to ask throughout. throughout this process. Know who your customers are: their demographics, common interests, and how you want them to interact with your brand outside of investing in what you do.
