Overview
If you want to be successful in marketing, you must focus on two pillars: creating a great product and reaching the right audience. Many students make the mistake of focusing solely on one pillar, which can lead to failure. We’ll talk about what the twin pillars of marketing are and why they’re so important for business marketing.
The Marketing Twin Pillars
The creation of a great product (or service!) and reaching the right audience are the two main pillars of marketing. Many business students make the mistake of focusing solely on one pillar, which can lead to failure.
Making a Fantastic Product
The most important pillar of marketing is creating a great product. Nothing else matters if you do not have something that people want to buy. You can spend all of your time and money on advertising, but it will be in vain if your product isn’t worth purchasing. So, how do you go about making a fantastic product?
When creating a product, there are a few things to keep in mind:
Make it one of a kind: Don’t make a product that is the same as everyone else’s. Come up with something unique and different to set yourself apart from the competition.
Make it practical: People should be able to use your product to solve a problem or meet a need.
Make it cost-effective: When people know a product is within their budget, they are more likely to purchase it.
Make it of superior quality: Your product should be carefully crafted and meticulously finished. It should be a product that people are proud to own.
Getting in Touch with the Right People
Reaching the right audience is the second pillar of marketing. It makes no difference how good your product is if no one knows about it or can afford to purchase it. As a result, you must ensure that your products are advertised in places where they will be seen.
Here are a few pointers to help you get your product in front of the right people:
Advertise on social media: Using social media to target the right audience is a wonderful idea. You can use advertising messages or content to pique their interest in what you have to offer.
Hire celebrities and influencers: Millions of fans follow influencers and celebrities who are looking for new things to buy.
Create a website: In today’s world, a website is a must-have for any business. It will enable customers to learn more about your product lines and sometimes even purchase directly from them.
Creating the best service and targeting the right audience are the two main pillars of marketing. Many companies make the mistake of focusing solely on one pillar, which can lead to failure. So, if you want your company to succeed, you must give both pillars equal funds and support!
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