A well-planned Amazon PPC (pay-per-click) strategy is among the essential elements to be successful on Amazon. An Amazon PPC campaign is an effective way to get your products noticed by people who are eager to purchase.
It’s also an efficient method of measuring the effectiveness of your advertising to find out what ads are performing most effectively.
This effective marketing tool is very popular for Amazon sellers.
Why Is Amazon PPC Important?
Amazon is the biggest internet-based retailer worldwide. Each month Amazon receives around 2.5 billion page views. The second-closest website is eBay with just 885 million visitors per month.
With this many visits, you’ll want your product to be placed in the hands of these potential customers. Amazon PPC is a great method to achieve this.
Your listings could easily be lost among the more than 350 million items available for sale on Amazon including those on the Amazon Marketplace catalogs. By launching a PPC campaign, you will swiftly help your product jump up the ranks of results of a search.
Pro tip: Use SellerApp’s Amazon PPC audit to boost your Amazon PPC campaigns.
Types of Amazon PPC Campaigns
There are three kinds of Amazon PPC advertisements.
Sponsored Brands:
These kinds of ads typically appear as headlines high on the screen. They are visually appealing and stand out more than other kinds of PPC advertisements.
There’s another kind that can be displayed further down the page in the form of videos. When a person clicks the ads, they are directed to the company’s Amazon Storefront or a product information page.
Sponsored Products:
A sponsored Product advertisement will be displayed on the first page of search results and will look like organic results. The customers will be able to see “Sponsored” at the top of the advertisement. It is by far the most well-known PPC kind and is used by the majority of other third-party Amazon sellers.
Sponsored Display:
These are the latest kind of PPC advertisements, and they are available both on and out of Amazon. They typically occur after customers have been to a specific page on a product before visiting an Amazon affiliate website, such as Netflix, Facebook, or Google. You need to have an established brand name to be able to run the advertisements.
Tips for Creating Successful Amazon PPC Campaign
Understanding the significance of Amazon PPC is the first step. After that, you must make sure that your campaign is successful. Follow these seven tips to begin.
- Test Different Types of PPC Campaigns
Test all three kinds of PPC advertising campaigns. Change your keyword strategy with both automatic and manual keyword targeting.
- Do Detailed Keyword Research
Make use of Amazon tools for keywords like the sellerapp’s Amazon keyword tool to do keyword research. Concentrate your search on terms that relate to your business and market.
- Aim High for Ad Budgets Initially
At the beginning of the PPC campaign, make sure you have the opportunity to spend a large amount. Try to get 50-100% higher than the amount Amazon suggests. Once you have figured out what is working best for your product you can tweak it.
- Let Ads Run for Two Weeks
You’d like to know what’s happening with your advertisements. This can result in you running multiple reports. Take your time and let the ads run for at least two weeks before checking the reports or making any adjustments.
- Use Automatic Campaigns to Improve Manual Campaigns
The reports generated by your automated targeted ads enhance your strategy for keywords in manual campaigns.
- Wait for 10 Clicks Before Making Changes
Make sure that a keyword has had at least 10 clicks before taking it off or making any changes to any manual marketing campaigns. Ten clicks are an excellent way to establish an idea of how certain keywords perform, and then turn into sales.
- Review Reports Weekly
After your Amazon PPC campaigns have built momentum, you need to check your ad report every week. After that, you can change, delete, or modify as necessary.
Recommended guide: Best ways to make money on amazon.
