Shopify is one of the most popular platforms for developing eCommerce websites at a low or no cost. From designing an attractive website to attracting customers with discounts and special offers, Shopify streamlines the process.
Now, let’s take a closer look at some of the major advantages of Shopify:
The following is a list of the top Shopify features for eCommerce websites
- Simple to assemble
- Store Management Features That Are Simple to Manage
- SEO and marketing strategies to increase sales
- Outstanding Security
- Superior assistance
Let’s Take a Closer Look at Each Point
1) Simple to assemble
- Web Builder with Drag-and-Drop functionality
- Compatibility with Mobile Commerce 100+ payment gateways
- Numerous Languages
- Bandwidth is limitless
Shopify enables users to create a fully functional website without any prior technical knowledge. This is because Shopify manages all the technical aspects for them. Thus, utilizing Shopify expedites the process of creating a website and enables you to launch your store quickly.
Shopify offers a comprehensive range of eCommerce website design services. This includes the ability to build a site using over 70 themes and more than 50 languages.
Additionally, each of the pre-designed templates can be customized further to meet your specific requirements. With its user-friendly interface, its web-based website builder enables you to create your own custom online store.
Additionally, users gain the ability to develop a mobile application for their website in order to expand their business platform.
You can list multiple variations of your products based on their sizes and colors, for example, and include multiple images to provide a detailed view to your customers. Naturally, there is no limit to the number of products you can sell through your store.
Apart from these, you can choose from over 100 payment gateways, all of which are either free to use or charge a minimal fee. Shopify also has its own payment processor, Shopify Payments. Therefore, regardless of where you are located or where you wish to sell, your customers will have a variety of payment options.
2) Simple to Manage
- Calculation of shipping charges automatically
- Customer Reminders
- Tax Calculation
- Manage from any location
Additionally, you gain complete access to your site’s HTML(HyperText Markup Language) and CSS(Cascading Style Sheets). This enables you to customize the site to the smallest detail.
Shipping charges can be calculated automatically based on factors such as the shipment’s location or priority.
You can automate the sending of reminders to customers who added products to their carts but did not check out based on your settings.
Shopify can calculate the applicable taxes based on the customer’s country or state of residence.
You can add new products, modify existing ones, track and fulfill customer orders at any time.
Shopify enables users to manage and customize their stores remotely, via their smartphones or tablets. All information about orders placed and products available, as well as payment and shipping information, is automatically synced between your store’s website and mobile app and your inventory. This ensures the continued operation of your store.
You can monitor order trends and site traffic, as well as obtain detailed information about current demand and sales.
3) Management Features for Stores
- Profiles, accounts, and groups of customers
- Templates for Emails
- Centers of Fulfillment
- Dropshipping
Additionally, your site can include a profile creation option for customers. Customer profiles enable you to contact customers directly with promotional offers, product announcements, and much more. This can result in an increase in sales.
You can choose to outsource order fulfillment to Shopify, which includes warehousing, packaging, and shipping. You can collaborate with third-party fulfillment service providers such as Amazon.
Shopify can also handle returns/refunds of your products and automatically update your inventory and accounts in these instances.
Finally, drop shipping enables you to manage your store without ever having an actual inventory. Dropshipping enables you to place an order with a third-party supplier in response to customer orders. Following that, the supplier ships the product to your customer. This improves the user experience even more.
4) Search engine optimization and marketing to increase sales
- Assists with Best SEO Practices
- Automated sitemap.xml generation
- Social Media Integration Promote your business on Facebook
Shopify offers SEO, or search engine optimization, services such as optimizing your pages’ titles and meta tags. Additionally, it includes a variety of plugins such as Plugin SEO, SEO Plus, and SEO Booster that can assist you in increasing your sales by identifying and resolving site issues. Additionally, a sitemap.xml file is generated automatically for your products and posts.
Apart from that, Shopify’s loading and response times are lightning-fast. This can give your site an advantage over the competition, as Google favors faster-loading sites over slower-loading ones.
Shopify integrates your website and mobile application with social media platforms such as Facebook, Twitter, and Instagram.
Additionally, you can sell directly on social media platforms such as Facebook. Customers can purchase the products directly from the listing without being redirected to your website. Payments and product availability are automatically synced with your Shopify account.
5) Superior Security
- SSL certificate with 256-bit encryption
- PCI-compliant at the Level 1
Security is one of the most critical considerations when selling online. Your and your customers’ account information may be exposed if your site is ever hacked. Shopify takes care of all the steps necessary to ensure the safety of you and your customers, as well as any attempted breaches.
Shopify comes pre-configured with a 256-bit SSL or Secure Sockets Layer certificate. This not only safeguards your site against hackers and encrypts all stored data, but also aids in the SEO of your store. The reason for this is that Google prefers sites with an SSL certificate because it demonstrates that the customer’s data is protected and thus ranks such sites higher in search results.
To accept credit or debit card payments, a website must adhere to the PCI-DSS or Payment Card Industry Data Security Standard. Shopify complies with PCI DSS Level 1. This enables you to offer your customers the option of paying with their cards from the start.
6) Superior customer service
- Online Discussion Groups in the Help Center
- Expertise Availability
- Access to the University of Ecommerce
Shopify offers support to its users 24 hours a day. You can contact their team via phone, email, or live chat at any time. Additionally, Shopify’s help center contains guides, tutorials, and FAQs.
Additionally, they have a dedicated team of developers, engineers, and advisers known as Shopify Experts. Shopify ranks its experts according to factors such as cost and specialization, allowing users to choose the best.
Apart from that, Shopify’s e-commerce blog and forums can connect you with thousands of experienced professionals and thought leaders from around the world. Thus, whether you’re interested in designing a website for a jewelry store or in establishing an online grocery store, you’re sure to find someone who can assist you.
Shopify Your Enterprise
Shopify provides the majority of these features for free. While some are fee-based, the fees are typically quite low. If you’re considering building a store, Shopify web development company is your best option, especially if you’re not confident in your technical knowledge. You can create a website and get it up and running in a matter of days if you have a clear idea of what you want. Therefore, plan carefully and consult a Shopify Plus Development Company if you have any questions.
