Do you want to learn how to use QR codes in your marketing? (marketing campaign)
Continue reading for more pointers on how to put the five crucial stages into action. (marketing campaign)
Why are QR codes used?
QR codes and other two-dimensional (2D) codes can be easily integrated into your present business marketing strategies to deliver real-time mobile access to your internet content.
QR and 2D codes are still new in North America. As a result, early adopters are ready to put ideas into practice in order to be the first to market and capitalize on the trend. As a result, some humiliating and costly errors are made.
This article will assist you in learning from your errors and developing best practices for establishing a positive user experience that benefits both you and your community.
This comprehensive essay will provide practical information on how QR codes can help your business expand if you need a refresher on the basics of QR codes.
#1: Make a strategy for your QR code promotion. (marketing campaign)
To design a successful QR code campaign, you must first analyse your target demographic, establish clear objectives, and offer relevant and meaningful rewards in order to generate a positive user experience.
Here are some ideas and things to think about as you begin to develop your approach.
Recognize Your Target Audience:
- Is he/she in need of guidance on how to use QR codes?
- Is it necessary for him to use a specific sort of code reader?
- Are the codes going to be examined inside or outside?
- Have certain goals in mind.
—Here are some alternatives:
- Expand your email list.
- Increase the number of people who like your Facebook page.
- Increase the number of people who read your blog.
- Provide Incentives That Are Both Useful and Valuable—Here are some ideas:
- Enter a contest for a chance to win.
- Send a voucher for a discount
- Get a free eBook here.
- Speak with a real person.
- Take a virtual tour of the facility.
- Use video to demonstrate a product or service.
- Download an mp3 for free.
- Become a VIP member.
Are you attempting to expand your email list or increase the number of Likes on your Facebook page? Then, especially when employing scannable codes, you should always provide an incentive.
Consumers will be less likely to scan QR codes in the future as more firms fail to give value to their QR code campaigns. As a result, it will become increasingly important to establish clear incentives and follow through on them.
#2: Write high-quality code and test it.
While there are several 2D code formats, QR codes and Microsoft (MS) tags are the most widely utilised worldwide. Because both technologies are free, your decision will mostly be based on your target audience and other market criteria.
The creators of QR code technology have decided to make it available to anyone for free. As a result, QR codes have the benefit of being widely used over the world, and this awareness is currently working in their favour.
MS tag technology is exclusive, allowing for total control over the whole user experience of creating, reading, and tracking tags. MS tags can be simply altered as well. Microsoft PowerPoint can be used to insert graphics or logos into the coding.
The growing adoption of QR technology has drawn a slew of developers eager to profit from the trend. When technology is thus open, however, there is always the possibility that widely agreed norms will be ignored. QR code scanners and generators are only as good as the developers who created them, so do your research.
What if your QR codes aren’t working? For starters, your reputation and brand are tainted—much like if a visitor to your website encountered several broken links.
I recently came across a case where a small business employed QR codes in print advertisements in an annual brochure. I tried multiple scanners and was unable to register any of the QR codes. For that merchant, spending thousands of dollars on print ads that would only be in the market for a year was a costly mistake. The takeaway is simple: test your codes.
#3: Connect your codes to sites that are mobile-friendly or mobile-optimized.
The most common mistake marketers make with QR codes is having them resolve to a non-mobile-friendly regular web page. Worse, having a code connect to a site that uses Flash video, which isn’t supported by iOS devices (iPhones and iPads), accounts for roughly half of all code readers.
At the very least, the website to which your code connects should be mobile-friendly. One of my codes, for example, redirects to my WordPress blog’s speaking page. My iPhone enlarges it to fit beautifully on my screen with a few touches.
The term “mobile-optimized” is preferable to “mobile-friendly.” Mobile sites, according to NotixTech’s Matthew Gallizzi, are websites designed exclusively for cellphones. He recommends hosting these mobile sites under a subdomain or subdirectory of your main site, allowing you to reap the SEO benefits of the traffic they generate.
There are a few more things to think about while creating a mobile site:
- Build your website on the user experience you want to provide.
- Smaller images with consistent colours load faster.
- Make your links and buttons touch-friendly by resizing them.
- Use short sentences rather than paragraphs in your copy.
- For horizontal and vertical alignment, use “fluid width.”
- On iPhone, Android, and Blackberry platforms, test, test, and test some more.
