Have you created a healthcare website design that would help if you now referenced the need to reference it properly? A good SEO means that a website is easily found when a search related to your content is carried out. We talk about natural referencing, called Search Engine Optimization (SEO). But how to optimize the visibility of your healthcare website when you are a health professional?
What is natural referencing or SEO?
As stated creating a healthcare website design for the health professional, the blog page plays a fundamental role in sharing informative and educational content with your patients or those who discover you. It is also used to regularly feed your website so that it remains active and updated regularly.
For this content to be seen easily on the internet and for you to attract new patients, you have to work on both the content and the form of your articles. When your articles are well structured and meet some criteria we set out in this article, their referencing is optimized. This means that when the Google robot analyzes your site and blog posts, they are well ranked and end up in the top 5 results in search at best. This classification is done after several months, and it is necessary to have a medium or even long-term vision for referencing your site. This is why it must be updated regularly to avoid losing visibility.
How to define a keyword and its semantic field?
Good referencing passes, in particular, by the search for a keyword and its semantic field. To find these keywords, you have to put yourself in the shoes of a person looking for your services. What would she write?
Avoid keywords that are too short: they blend in with the mass of articles on the net. The trick is to select a keyword of more than three words that respond to a specific problem. This is called a long-tail keyword. We must be able to find this keyword several times in your article. For example, for an article on nutrition, you can select the following keyword: adopt a healthy diet over the long term.
After selecting your keyword, you must realize its semantic field, that is to say, bring together the vocabulary that revolves around this keyword. To use the previous example, these could be the following words: adapted nutrition, nutritional recommendations, raw foods, personalized dietary goals, etc. After establishing the list of words and expressions.
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How to build the plan of your article with the title tags and the meta-description?
When you have found your keyword and semantic field, you need to build a plan for writing your article. The latter includes at least a title with the keyword, subtitles, an introduction, and paragraphs.
When putting your article online, you must apply so-called “tags” to your different types of text from your text editor:
- H1 tag only for title
- H2 tag for subtitles
- H3 tag for possible sub-sub titles
- Text tag for paragraphs.
Following that, you can write the meta description. This is a short text that summarizes your article. It is found under the paper the report during a Google search or even in the description of the article on your site, depending on the Content Management System (CSM) you use Wix, WordPress, and Webflow. It allows improved SEO, especially if you include your keyword and its semantic field.
Add media content, images, and videos
It is strongly advised to include a photo, infographic, video, carousel, or any other visual aid that increases the attractiveness of your article. This will allow it to be better referenced and present in the “Google Images” or “Google Video” categories during a search.
If your Content Management tool (CMS) gives you the option, don’t forget to include a description of the image in the insert reserved for this purpose. This allows the Google SEO crawler to better process the image and links its content to the rest of the article.
Take care of your URLs and use net linking and backlinks
Finally, taking care of your URL and inserting links in your article also helps to reference your site better. But, again, there are different types of links.
The URL is the link that leads to a specific page on your site. It should contain your keyword and briefly summarize the content of your article.
Net linking consists of inserting one or more links from your site. We are talking about internal linking. This increases the authority of your site, that is to say, its credibility in the eyes of the Google robot. The latter better understands the links between the different articles and the consistency between your different content.
You can also insert backlinks. These are links that redirect to other websites that are useful to the reader and to the issue you are addressing in your article. Or, if you’re talking about the psychological aspect of nutrition, you can refer your report to the healthcare website of the psychologist you work with. She can, in turn, do the same. This will also increase your visibility.
