What is on-page SEO, and how does it work? It’s a type of SEO that focuses on improving characteristics on your website, such as page speed and keyword density, rather than external variables, such as backlinks.
On this page, we’ll go through on-page SEO in greater detail, from what it is to how to execute it so that you can get the most out of your efforts.
What is on-page SEO?
Any optimization that you control and incorporate on your website is referred to as on-page SEO. On-page optimizations try to increase your ranks or visibility in search results on Google, Bing, and other search engines by making your website more useful and beneficial to users.
What is the purpose of on-page SEO?
Higher search rankings, more visitors to your site, and more conversions are all benefits of on-page SEO. On-page SEO takes time to show benefits, but once it does, it may boost your online ranks and revenues.
What is the best way to optimize for on-page SEO?
You can start improving your on-page SEO now that you know what elements impact it. Remember that both optimizing your site and seeing the benefits will take time. Following best practices for these aspects, on the other hand, can help you build a website that will be able to withstand algorithm changes.
URL of SEO
Your URL is similar to an address, except it refers to a web page. Brief descriptions of the page’s topic should be included in the URLs for your website’s pages.
An appropriate URL for a page regarding properties in Malaysia, for example, might be www.yoursite.com/properties-in-malaysia. You may also use the following structure if you have numerous locations: www.yoursite.com/locations/malaysia/properties.
In addition to making your site easier to access, including your keyword in your URL rather than a big string of jumbled numbers provides users a better notion of your page subjects.
To enhance your site’s design and help you rank better in relevant search results, use clear, organized URLs like the first example above.
Title Tag
Your title tag is the title of your page, but it only shows up in search results. Google needs to know what your page is about in order to show it in search engine results pages (SERPs). It’s simpler for search engine crawlers to understand your website if you use certain keywords in the title tag of each page (title>, /title>).
If you want to target the term “properties in Malaysia,” for example, you might use the title tag “Type of Properties in Malaysia| Company Name.” Limit your title tag to 55 characters to avoid Google cutting it off in search results, and utilize your chosen keyword at the start for the best results.
Meta description of SEO
Your meta description is a summary of your page that displays in SERPs. A meta description has no direct impact on on-page SEO. It is, however, a tool that assists people in learning more about your page. Another incentive to enhance your meta description for on-page SEO is that Google will bold user search phrases that exist in your meta description.
For the greatest results, include your core and relevant keywords in your meta description. As an example, if your website is about homes in Malaysia, you might use the following meta description: “Are you looking for a property in Malaysia?” In order to additional information and consultation, please visit “business name!”
Your meta description should be no more than 160 characters long for the best results.
Heading Tags
Heading tags use H2s, H3s, and H4s to break up information and make it easier to read. You want to employ heading tags for both search engines and users when it comes to heading tags. Throughout your text, utilize header tags to divide it up and make it more legible and skimmable for consumers. You may also include your main or related keywords to provide search engines additional information about your page.
Remember to use your H1 tag to target your main term when crafting your heading tags.
Alt tags
Multimedia, such as photographs and movies, benefit from alt tags, which give additional information. Because search engines can’t see multimedia, they rely on alt attributes to explain what it is.
If you have a snapshot of an apple, for example, your alt tag may be “red luscious apple.” You may also give the picture files meaningful titles so Google has a better sense of what you’re working with.
Make sure your multimedia material has an alt tag. Apart from Google, alt tags assist people who are unable to see or engage with your content. Everyone who visits your site will be able to see your content if you use alt tags.
Keywords
Keywords are terms that are utilized in search engine optimization to target relevant user inquiries. Text content should be included on each page of your website that explains the page’s topic.
Even sections that aren’t usually optimized, like the “Contact Us” page, can help your company establish internet visibility. Including keywords in the body content of your page aids Google in reading it and ranking it correctly.
For each page on your site, you should do keyword research and build a list of keywords. Keyword research tools can help you figure out what consumers are looking for when they search for your products and services.
To figure out which keywords are the most valuable, look at indicators like monthly search volume and competitiveness. Smaller businesses will usually concentrate on long-tail keywords, which are three to four words long.
Long-tail keywords have lower monthly search counts than broad keywords, but they also have less competition. Because long-tail keywords are more detailed, it’s usually easier to figure out what people are looking for.
Short and long-tail keywords are used in high-performing SEO efforts, and the phrases you pick to target will depend on your business and goals.
Content
Users get answers from content, and search engines get context from it. On-page SEO relies heavily on content. You offer consumers a cause to visit your site by providing content. People look at your material, whether it’s to read a blog post or to look at a product page. Search engines can better comprehend and rank your content if you optimise it, which may lead to more people finding your website.
The following are the methods that make up on-page SEO for content:
- In headers and paragraphs, use your keywords.
- Organizing your material into easily digestible headers
- Adding photos to your post to help it stand out
- Ensure that your information is written correctly in terms of spelling and punctuation.
- Improving the trustworthiness and authority of your material
In addition, you should update your site with new information on a regular basis so that search engines can see that you’re active online. This may be accomplished through fresh blog articles, landing pages, and other techniques that demonstrate to Google that you’re working hard for your consumers. Duplicate material is found and removed, which enhances your on-page SEO.
Duplicate content refers to sections of your website’s content that are same on many pages and it’s bad for two reasons:
- When many site pages have the same content, search engines are unable to determine which page should be ranked first in search results.
- Duplicate material confuses site visitors: When visitors come across duplicate content on your site, they may get confused and unsure of what to do next. In addition, duplicating content messes up your content funnel and makes it impossible for your audience to take action.
- Duplicating material is terrible for on-page SEO, therefore check your site for duplicate content on a regular basis and delete it.
Page speed
Page speed refers to how quickly a page’s content loads. Users with attention spans shorter than a goldfish will quit a page if it takes longer than three seconds to load. People are in desperate need of knowledge, and they want it quickly!
Page speed is also a ranking element for search engines like Google. You have influence over your site’s and page’s performance, thus you want to improve it. Improve the speed of your website, and you’ll be able to rank better in search results.
Check your speed with PageSpeed Insights.
PageSpeed Insights will provide you personalized recommendations for improving the performance of your website. You may also use certain page performance best practices, such as compressing pictures, removing extraneous website code, and so on.
Internal linking
Internal linking refers to links between and inside your website’s pages. When it comes to on-page SEO, internal linking is sometimes disregarded. However, as your site expands, it’s vital to have an internal linking strategy. Internal linking aids crawlers in exploring your site, discovering fresh material, and comprehending the context of other pages.
Internal linking on your pages with little to no material that is valuable to the user has a detrimental influence on the user’s ability to access stuff on your site that is beneficial to them. And if they can’t get to it, it will have a direct impact on your conversion rate.
Internal links can help you enhance your on-page SEO by doing the following:
- In new entries, including links to pertinent, previously published content
- Adding connections to new pages from relevant, existing material
Every internal linking strategy is different, but you should make sure that every new page has at least two to three links to it for the greatest results. Don’t force a link if you’re having trouble finding pages. Consider producing pillar content instead.
Images
What exactly are images? Images are a type of multimedia that aids in the comprehension and skimming of material. Images are important to both SEO and users. You may use photos to break up your material. You can also give context, such as for sophisticated procedures or characteristics that are difficult to express. From stock photographs to creative graphics to screenshots, use images in your text.
Remember to compress your photographs when adding them to your site. Oversized multimedia might cause your page performance to slow down, affecting your rankings. Remember to include alt text as well, since this extra data improves accessibility and can assist with Google Image rankings.
Make sure to incorporate usability elements like video transcriptions and graphic alternative text. These are yet another excellent area to incorporate your target keywords, and include them can help your site become ADA compliant.
Mobile-friendliness
The usability of your site on mobile devices is referred to as mobile-friendliness. Because mobile devices account for more than half of all Internet traffic, having a mobile-friendly website is critical. If individuals using smartphones and tablets are unable to access your site, your search engine rankings will suffer.
Mobile-friendliness or responsiveness is a ranking criteria used by search engines such as Google. This means you’re losing out on key leads and cash if your site isn’t mobile-friendly.
Mobile compatibility is no longer an option. It’s a must-have, especially if you want to get found for your keywords. When Google ranks your website, it takes mobile compatibility into account. Low compatibility equates to a low ranking.
The development of a responsive site is frequently the focus of on-page optimization for mobile friendliness. You have a single site with a responsive website, which makes it simple to edit and add new material.
Check your site’s responsiveness using Google’s Mobile-Friendly Test tool!
Wrap-Up of SEO
A proper mix of on-page and off-page SEO is required for successful SEO. Visit our SEO company Malaysia if you want to learn more about SEO.
This article is posted at The Trust Blog.
