Is It Possible to Apply Sensory Marketing in Your e-Commerce?

All human experiences include at least one of the senses – sight, touch, smell, hearing, and taste. Knowing this, different entrepreneurs seek ways to expand their customers’ experiences by stimulating different senses. As a consequence, recognition of the brand and its products tends to be more significant. This tactic – used in both physical and online stores – became known as sensory marketing.

Learn how sensory marketing works and include this idea in your e-commerce:

 

What is sensory marketing?

As its name implies, sensory marketing is a tactic that involves stimulating the human body’s senses. It can be applied in different types of establishments, taking into account the type of product or service offered.

Most restaurants and bakeries take advantage of sensory marketing to attract more consumers. In some cases, the venue manager doesn’t even have this goal in mind. Instead of other benefits, they attract customers through the smell of freshly baked bread.

 

Explore consumer senses

By consciously applying sensory marketing, you can achieve different goals. An ambient sound that conveys peace and tranquility can be useful to keep people inside an establishment for longer, while a well-decorated window can enhance the quality of the items on display.

Much more than optimizing sales through attraction, sensory marketing is also valuable for customer loyalty. Through resources that activate different senses, the entrepreneur guarantees the recognition of his brand in the market. For example:

• vision: crafting an excellent logo design;
• smell: the association of a specific smell with the store;
• taste: the creation of a unique and characteristic flavor of its products.

 

How to apply sensory marketing in an online store

For those who work with e-commerce, sensory marketing can also be an excellent attraction tool. The only difference between physical stores, in this case, is that sensations are limited by the online environment.

In the digital world, we cannot yet experience the senses of touch, smell, and taste; however, we can use several other resources that allow an approximation. Look:

 

Tell in the description

If you work with food products, fragrances, or personal items, abuse the description of the products to compensate for the lack of the senses of touch, smell, and taste. Describe some characteristics such as texture, consistency, flavor, and aromas that may give the consumer an idea of what you are offering.

 

Invest in a pleasing layout

Having an online store is no excuse to forget about the aesthetics of the space. Attract your customers with a beautiful page design that is customized to the style of the store/company. Thus, your visitors will want to stay longer on the product pages.

 

Create a music list

Know your consumer audience and create a music playlist for them to play while browsing the store. A pleasant sound can be decisive in the feeling of well-being when visiting and viewing products.

 

Use product photos

Make sure the product photos are visible and presentable to the viewer. A great tip for those who work with goods for spaces, such as furniture and appliances, is to take some photos available in the store with the product in its place of use. Thus, the customer has a better idea of how that product will look in their home.