Tips for Instagram Ad
Are your Instagram Ad campaigns producing disappointing results? At least 30% of Instagram users have bought an ad or a post. That equates to nearly one in every three users. With over a billion active users worldwide, Instagram is a massive portal for increasing brand visibility, generating leads and driving conversions. You want to take advantage of this opportunity. It is, however, easier said than done.
Mahira Digital, the best digital marketing agency in Delhi, has compiled a list of four tried-and-tested tips to assist you in creating the best ad campaigns.
Instagram Advertising Tips to Increase Conversions
1. Keep your Instagram ad messages brief and straightforward.
Nobody wants to waste their time reading an advertisement. As a result, it is advised that you keep your copy short, crisp, and engaging.
When an ad is posted, it appears on a user’s feed with a sponsored tag at the top. This label indicates that your post is a paid activity, which users typically ignore. So you only have a few seconds to capture the viewer’s attention. As a result, brevity and catchiness are critical when creating ad copy. You can also include eye-catching images or infographics in your Instagram ad to make the content easier to digest.
2. Make Use of Video Ads
Text or static images are never as compelling as visuals. So, the next time you run ads, add some motion to them, and you’ll see an increase in your metrics. GIFs are also a good option. The idea is that motion usually elicits more emotions in followers, which increases the likelihood of conversion.
Turn to Mahira Digital, the best digital media marketing services provider in Delhi, to curate the best video and motion content.
3. Include an Inspiring Call-to-Action (CTA)
Instagram is marketing-friendly because each post, sponsored ad, and story ad has its own customizable CTA button. If you don’t use it, you’re being misled. More than just using it, make sure you have a strong CTA that directs users on what to do and how to do it after they’ve read your ad pitch.
Align your CTAs with the tone of your ad to achieve this. Make sure your CTA message adds context to your advertisement. In other words, doing so will make your advertisements more cohesive and highlight your brand’s personality.
Better yet, post your ads in a carousel format, which has been shown to perform better than regular ads and includes an in-built CTA – Swipe!
4. Establish Your Instagram Ad Budget
Your return on investment is determined by the amount of time and money you put into your advertising campaigns (ROI). However, investing money in ad campaigns only to have them underperform makes no sense.
Four significant factors primarily determine your Instagram ad budget:
- Amount of Bid
- The relevance score
- Action score estimated
- Competition
The bid amount has a direct impact on your ad budget. You’ll have to spend more money on Instagram because bid amounts are typically higher.
Meanwhile, you can begin by establishing a lifetime budget for an advertisement. It will allow you to choose which days and times to show ads to your target audience based on the best ad placement time. As a beginner, you can invest in an ad management platform that automatically sets your optimal budget.
On the other hand, you can completely outsource your advertising campaigns to a third-party agency. For example, you can hire Mahira Digital, the best digital marketing agency in Delhi, to manage your Instagram ads and generate more leads and conversions.
5. Maintain your brand’s integrity.
Take a look at the most popular Instagram feeds. In that case, you’ll probably notice a few trends that many of the most successful accounts adhere to. Color schemes, composition, and caption structure are examples of trends.
Trying to replicate the aspects of these other ads that have gotten much attention is tempting. However, short-term thinking can ultimately harm your ability to create high-quality content.
All your advertisements should have a solid visual and structural connection to your company’s landing page, which should be linked in your bio and advertisements. This sense of continuity serves two purposes.
For starters, ads that adhere to your brand’s aesthetic and color scheme will attract customers more likely to purchase from you. Remember that your appearance is an extension of your brand voice, and deviating from it for broader appeal will almost always harm your “brand personality” in the long run.
Second, when users click through from your ad to your landing page, their mind is already predisposed to be interested in purchasing your product. Suppose your landing page is drastically different from your Instagram ad. In that case, it may be a visual cue to jolt them out of their mental state and cause them to swipe away from your shop.
6. Always make your ads shoppable.
Making sure that every ad is easily shoppable is one of the simplest ways to increase your conversion rates dramatically. Users on social media do not want to take the extra step of tapping on your account handle, clicking on the link in your bio, and then to scroll around to find the product or service advertised to them.
Instead, make sure to include a link to the corresponding product page in your store with every product in an image. Every static ad should include a “shop now” banner at the bottom of the image, and every Instagram story ad should include a swipe-up link.
Small details like adding image tags and tappable banners can significantly benefit a brand’s bottom line, so leaving them out is like throwing money away.
7. Don’t be afraid to use the influencers’ power.
Instagram influencers can help you expand your reach regardless of what your company sells. A seemingly endless number of social media users build their accounts around collaborating with brands to increase their growth and exposure.
These influencers are usually well-versed in how to use the Instagram system to their advantage. They understand how to use popular hashtags, format content, and add value to your brand.
Furthermore, collaborating with influencers who share your brand’s message provides your company with a level of engagement and trustworthiness that nothing else can. Social media users are highly loyal to the influencers with whom they identify. Obtaining the “seal of approval” from the right influencer can significantly increase your popularity and conversions.
8. Maintain the authenticity of your visuals.
Instagram is distinct in that it is entirely visual. Users can immediately identify stock images and traditional ad compositions, which can be very off-putting.
Because your target audience can tell when they are being marketed, any advertisements must be authentic and appealing.
Ads with cheesy visuals, overly polished stock images, or out-of-date text will be ignored, even if the person is predisposed to buy from your brand.
Remember that users will almost always swipe away if it appears to be a commercial.
The most effective ads combine natural-looking visuals, easy-to-shop tags, and a casual tone. The better your advertising content blends in with the look and feel of individual user posts, the more appealing your brand will become to your target audience.
To get the most engagement from your target demographic, aim for advertisements that feel personable, natural, and “unpolished.”
With the ways mentioned above to Increase Instagram Advertising Conversions, people also search for What is a reasonable Instagram ad conversion rate?
Now it’s your turn.
With these marketing tips at your disposal, you’ll be well on creating meaningful, impactful ads that engage and convert.
Mahira Digital is here to help you with any Instagram advertising needs. Contact us today to learn how you can dominate the Instagram ad space.
