Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci
On Friday evening,Hublot: We talk about it with Augusto Capitanucci
Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci
Hublot: We talk about it with Augusto Capitanucci.
in Milan to celebrate the 10th anniversary of Hublot’s All Black collection,
I had the opportunity to interview Augusto Capitanucci who
, in addition to being a friend, is the regional director of Hublot.
Let’s start by asking you something about yourself and your background …
I never think about the past by nature but about the challenges to be faced daily and what I would like to undertake. I have always been a great lover of cars and watches, and the fault (or luck) lies with my grandfather Augusto and my father Carlo, with whom I shared these passions and from whom I inherited a very strong attraction towards octane and alternations now. It so happened that during university, I had a great desire to write about engines and watches and this is how I entered the great whirlwind of watchmaking journalism, and beyond.watch
Hublot is a real case. It was born in 1980 thanks to the intuition of an Italian entrepreneur, Carlo Crocco, on an unusual basis, namely the combination of precious materials such as gold with technical materials such as rubber. Elements that will then remain the fundamental chromosomes of Hublot DNA. An immediate and almost uncontrollable growth which, like all very successful companies in the short term, requires strong support both from the point of view of product renewal and marketing. And this is where Jean-Claude Biver, our president, comes into play, who in 2005 launched the Big Bang,Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci
Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci
Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci .On the other hand, Ricardo Guadalupe, CEO of the manufacture, is thinking about it with considerable success, writing the present and future one, who is developing and multiplying the values of the brand, such as the fusion of materials, the unique and constantly evolving design, partnership with which to share its values and communication through limited series that are immediately recognizable and distinctive.Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci
What are the most significant things that Hublot has done in the recent past?
Hublot: 10 years of All Black. We talk about it with Augusto Capitanucci.He changed the way we see and perceive watchmaking. There are watches in the most classic of its meanings and then there is Hublot. By purchasing a Hublot you become part of its “Unique” world and that of its partners: there is a timepiece for every occasion, from art to fashion, from motoring to football, passing through classical music, football and basketball.Hublot: We talk about it with Augusto Capitanucci.fake hublot
Can you briefly describe the current collection and upcoming goals?
The collections are divided into four large families united by a common denominator: Classic Fusion, a range dedicated to customers with a classic taste, Big Bang, sporty and elegant at the same time, Spirit of Bing Bang, or the interpretation of the shape of our watch iconic on a tonneau case and the Masterpieces, or the great complications among which the MP-05 LaFerrari models and the latest born, MP-07, a futuristic vertical tourbillon that develops a capacity of 40 days of power reserve, stand out. The next objectives will be the direct consequence of what we will introduce during the Geneva Days in January and then at Baselworld 2017. What is certain is that Hublot will not fail to amaze by continuing in the wake of partnerships – introducing great news in the sense – and riding on the sapphire theme for the cases.best fake watches
Is there a piece or a line that best reflects the spirit of Hublot?
As I have already said, the entire Hublot Masterline offer reflects the values and dictates of the brand, in all models the typical Hublot codes stand out and this is the strength of the Maison. Recognition is immediate.
Let’s talk about All Black. Here from Pisa you celebrate the 10th anniversary of the collection; you can tell us something more: how the collection was born, characteristics, distinctive signs, etc.
The All Black philosophy was born in 2006 from the desire of Mr. Biver to create a timepiece that was attractive not only for its technique and materials. It was necessary to get out of the chorus and the choice of making a totally black watch was certainly the most appropriate: the desire was to give life to that invisible visibility which then decreed the success of these limited series until today, which have now reached over twenty. .
