To begin selling on Walmart Marketplace, follow a few simple steps, beginning with filling out an application. You’ll be able to start selling on Walmart.com in no time if you apply with as much information as possible.
These steps comprise:
- Application to Walmart Marketplace
- Registration for business
- Set up your partner’s profile
- Account item set up
- Try it out in your store’s online store
- Start your account
1. Walmart Marketplace seller application
The first step is to go to marketplace.walmart.com and fill out the application form, which should only take about 15 minutes to complete.
During the process, you’ll be asked to provide a variety of details. It’s essential to give as much information as you can to help facilitate the process.
The requirements to be met for your application are:
- US Corporate Tax ID (it will not accept SSN)
- W9, W8, and an EIN verification letter from the Department of Treasury that verifies your US address of business or location of physical business
- A planned integration method is in place for your catalog of products (bulk upload API, API, solution provider)
- Catalog size and related details
- Your catalog is not allowed to include products that Walmart’s Prohibited Products Policy
- Your brand’s track record of eCommerce or marketplace success
You will receive a response at Walmart Marketplace shortly after. Be prepared, as they may ask you questions regarding your application.
2. Company Registration
After providing all previous information and being approved, you will receive an email asking you to register your business and provide additional information.
To complete your profile, you must provide your company’s name and address when registering your company. In addition, you must register your account username and password, which will be generated through your profile.
Before proceeding, you must sign the terms and conditions as well as the ‘Walmart Retailer Agreement.’
3. Create your partner profile
You will have access to Walmart’s Seller Center dashboard once you have created your partner profile.
Fill out your company name and description, upload your company logo, and consider the following important factors for this step:
Shipping alternatives
At this point, you will decide which shipping options to offer customers and where you will ship to. Value, Standard, Expedited, and Next Day are the default shipping options.
Once your store is up and running, you’ll be able to further customize your shipping strategy.
Once your store is up and running, you’ll be able to further customize your shipping strategy.
Returns administration
Before you begin selling, you must establish a returns management process. A product return does not always have to result in a negative customer experience or a loss of profit.
The first step in the returns management process is to develop an eCommerce returns policy that provides your customers with clear information.
Tax obligations
To fulfill the tax form requirement, you must fill out and submit a W-9 form, which will require a variety of information such as your name, address, and taxpayer identification number.
Processing of payments
To receive payments for your brand, you must first register with Payoneer or Hyperwallet. These are the two websites with which Walmart has partnered to receive your payments.
4. Run a test run
After you’ve completed all of the preceding steps, you’ll need to test your online store. Order two to three items and place your orders to test orders.
When you successfully add all of the items you want to sell, they will be automatically moved to the stage, which means they will not appear live. Check your order confirmation, cancellation, shipping, and refund workflows at this stage.
Walmart will complete a final review process before going live once everything has been validated and is working as expected.
5. Begin selling at Walmart.
The final step is to activate your account. Following completion of all requirements, the Walmart Marketing team will review your profile, products, and information, and your products will be searchable within 24-48 hours.
Check out this guide to know the Walmart seller fees.
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