4 steps to make your blog number one
Until recently, it was strange to invest in advertising for a blog, as they were usually used as an initiative without a strategy. But, over time, blogs are becoming a new way of life for some professionals and a loyalty and sales tool for any business. In addition, they are a huge opportunity to improve our positioning in Google and honestly attract followers for our digital marketing tactics. Facebook Ads play an important role here because it is providing good results. The consumer who finds what he is looking for or is not looking for but could be interested in during his leisure time has been a boom in companies.
These techniques are being used more and more to attract more readers and potential customers, which leads to the following question:
HOW DO YOU ADVERTISE A BLOG ON FACEBOOK?
Too easy. The most logical thing is that by organically promoting the posts you publish on your corporate blog, they move through your social networks, in this case, mainly on the Facebook company page that you use in your social media strategy. Be very careful because it is necessary to read all the terms and conditions of Facebook, which are still important.
Facebook Ads mainly offers two options:
- Boost a specific post.
- Create an ad or ad set. This option is most useful for advertising campaigns.
In broad strokes, facebook advertising company can help you increase the visibility and notoriety of your brand on the Internet.
PROMOTE YOUR BLOG POSTS
It is done when you want a certain post published on Facebook to spread beyond your network of contacts. The methodology is as follows:
Click on the blue button on the post called “Boost Post”. Automatically, a new window will open with a series of options on the left. Using “Create a new audience” is recommended since you can establish specifications that you can denote or that you have already established. The only one that allows you to segment the audience by their interests.
The next step is to select a budget and duration of the promotion on the network, that is, until what day we want the publication to be promoted. Simple, more time and investment, more clicks.
DO YOU WANT OR SHOULD YOU REDESIGN, OPTIMIZE OR UPDATE YOUR WEBSITE?
HOW TO CREATE YOUR ADVERTISEMENT ON FACEBOOK?
This is the closest thing to a campaign, but in this case, in Facebook Ads. It is extremely important to have a well-planned strategy for what we want to achieve. The first thing is to choose between a series of objectives that they offer you:
- Brand awareness
- Local broadcast
- Site clicks
- Interaction
- Application downloads
- Video views
- Lead generation
- Website conversions
- Interaction with the application
- Product catalogue sales
- Business visits
Among all these goals, the one that suits a blogger the most is website clicks. Why? Easy: your main objective is to generate visits because the faster the flow of people who see what you do increases, the less complicated it will be to position yourself, which today also represents competition.
You must select the gender, geographical location and age of those to whom you want to show this. In addition to selecting a date, which does not have to be today, you can schedule its start and end. Next, you must choose the type of ad format. There are four types:
- Ad with several scrolling images or videos.
- Up to six ads with different images at no added cost.
- Video ad.
- Looping video ad with a maximum of ten images.
It’s all trial and error; when finished, you will be shown a model based on your selections.
FINAL TIPS
Finally, you must take into account this list for the optimal functioning of the campaign and allow the greatest amount of traffic to your blog:
- Avoid setting very low investments. Although it may sound risky, defining a long campaign duration will allow users who did not enter for the first time due to lack of time or other things to have another opportunity.
- Reaching your audience will be quite simple since Facebook does it for you. Still, you must constantly update the content of your ads, and if you see it relevant, expand your reach by selecting a broader segmentation.
- Be careful with segmentation and budget. Do not try to capture more public if you do not consider the content of interest to everyone, since that will end up being detrimental, lowering the engagement you can achieve with this strategy.
- We recommend you to visit internet marketing agency like Mavenup Creatives. It is the best facebook marketing company that provides its best services all over the USA.
- If you want to know which audience comes from the success of your Facebook Ads campaigns, there is a so-called “conversion pixel”, which consists of a code that Facebook provides. This will let you know if your campaign is on the right track. If you do not know about programming to be able to establish it, contact us.
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