The digital marketing world has changed quite a bit in the last couple of years, with organic search traffic becoming less and less important and social media taking over as the most powerful channel on the web.
If you’re hoping to get your business growing in Vancouver, it’s worth considering how you can take advantage of digital marketing strategies to get ahead of your competitors. Here’s what you need to know about optimizing your digital marketing strategy in Vancouver.
The tools you need
Internet marketing is a marketing strategy that uses platforms like social media, email, and other digital channels. It can help you build relationships with your customers and grow your business.
The tools you need include a website, email list, blog or blog posts, videos, and other social media accounts. You’ll also need a company logo and professional photos of your products (or those of the things you’re selling).
Know your audience
Marketing has been revolutionized with the introduction of the internet. This has made it possible for companies to advertise their products and services without ever having to leave the confines of their own office.
One of the best ways to market your company online is through digital marketing. Digital marketing encompasses many different strategies, from search engine optimization (SEO) and pay-per-click advertising (PPC) to email marketing and social media marketing.
One of the most important things about any type of internet marketing is that you need a strategy. You can’t just randomly post links on social media and hope that your posts will start going viral because there are millions of other businesses out there doing the same thing too!
Metrics matter
It’s no secret that the internet has completely changed the way we do business. With global competition and the need for constant evolution, it’s not enough to just have a good product anymore. You need great marketing too.
It’s up to you – as an entrepreneur or an established company – to stay ahead of your competition by focusing on three key metrics: Quality, Quantity, and Timing.
- Quality refers to how engaging your content is; are people clicking on it?
- Do they spend time on it?
- Are they sharing it with their friends?
- Quantity refers to how often you’re posting content; are you posting once a week or 20 times per day? The more posts you have, the better chance you’ll have of reaching new audiences.
Make a content calendar
June-July There is plenty of time before the school year starts and kids are off their summer vacation. Keep your marketing light and focused on the family time this month.
August-September This is a great time to promote back-to-school specials, offer coupons, and make it easy for customers to shop online.
This is also a good time for you to adjust your marketing schedule so that you are not so busy with back-to-school activities. For example, this may be a good time for you to focus on Facebook ads if you have not done so already.
Understand your conversion funnel
The conversion funnel is a marketing concept that describes the series of steps that need to take place before someone becomes a customer. The process starts with awareness and ends with a purchase.
The idea behind the funnel is that many people are aware of your product, but only some will take the next step and become customers.
And even fewer will be repeat customers. The conversion funnel can help you understand how your marketing efforts affect your business by looking at what kind of audience you’re attracting, how much traffic is coming through your website, and how many people are taking steps along the way to becoming customers.
SEO tips and tricks
To optimize your digital marketing, you need to know how search engines rank different keywords. There are two main ways that Google ranks websites for a given keyword – the content of a website and the quality of links pointing back to it.
The more quality links your site has, the higher its ranking on Google will be. This can be done by writing guest articles on other sites with a link back to yours or publishing blog posts with links back to your website.
- Another way that you can improve your rankings is by connecting with influencers and industry leaders through social media platforms like LinkedIn, Twitter, and Facebook.
Use Google Analytics
When you have your website up and running, it’s time to start looking at your marketing strategy. One of the most popular ways to measure your digital marketing success is Google Analytics.
This tool is free and easy to use and can help you optimize your digital marketing efforts. Check out these tips for getting started with Google Analytics!
1) The first step is creating a custom domain name instead of using a subdomain. This will create a more professional impression on both visitors and search engines alike.
2) Include tracking codes on all pages of your site, including blog posts or static pages that are not linked from anywhere else on the site.
Run split tests into ads and landing pages
So what are some of the best ways to optimize your digital marketing strategy? Split testing. It’s all about trying different ways of doing things and then tracking which is most effective.
When you’re split testing, you might, for example, run two different ads and see which one has the better click-through rate.
You could also split-test a landing page by sending 50% of your traffic to one version and 50% of your traffic to another version and seeing which one converts more people into leads.
The idea is that by using these types of tests, you can find out what works best for your audience so that over time you’ll always be running campaigns that perform well on the whole.
