Do you know why SEO is a very common lead generation strategy in digital marketing, yet even top companies with top SEO services the best SEO strategies only generate about 11% of quality leads compared to their monthly lead generation? .. It’s because of the common SEO mistakes that they neglected for a while.
This article demystifies everything you need to know about these most common SEO mistakes, how to avoid them, and how to fix them (if you’re already diving into the trap).
Mistakes – we all make them.
They are a normal part of the human being and an integral part of the learning process. Without mistakes, we have no way of knowing how to improve, and improvement is everything when it comes to content marketing and search engine optimization (SEO).
Now that you’ve taken the initiative to start optimizing your website for search engines, I’m going to warn you about some common mistakes to avoid on the road to marketing success. Here are the top 3 common mistakes in SEO.
Choosing the wrong keywords.
Your keywords should be relevant to both your business and what your target customers are searching for. Don’t make the mistake of choosing keywords that are too general (because that usually means they’re too competitive) or irrelevant (because irrelevance is the opposite of optimized). If you do this, you may not write any new content at all.
Start with proper keyword research to make sure they are not very competitive but still relevant and relevant to your content. Then add them to all the most important fields on the page to optimize your pages properly.
Trying to do everything alone.
DIY is a common medium in the small business world. I’m sure you’re probably used to doing things on your own and doing it well. There is only one problem – doing SEO and content marketing on your own simply does not work.
Collaboration is the best way to promote your business online. It’s called co-marketing, and it works.
It’s much easier to work with other online marketers who are already working with your next best clients. There are thousands of other businesses that can benefit from your unique and meaningful content. Build co-marketing partnerships by reaching out to other companies in your industry that you already have relationships with and see if you can share content with each other for backlinks.
These types of symbiotic partnerships build credibility and save time, making content marketing and SEO sustainable and effective for your small business.
For example, if you sell bikes, you should contact a health food store in town to exchange information about healthy foods to eat before or after a long bike ride. Or, if you sell marine audio equipment, you should contact a custom boat builder and exchange content on the best pontoon boat speakers. Do you see relevant links there?
Creating backlinks manually.
All small business websites need to build relevant backlinks from their partners to build their credibility. Relevant backlinks are the rocket fuel that gets your pages to the top of the search results.
Backlinks are usually created through a very difficult process that takes a lot of time and work. You have to find partners, check them out, contact them, tell them about your content, write/deliver the article, and then make sure they publish and promote it. This is the selling process. And that’s a lot for small businesses.
A backlink is considered relevant when there is some kind of connection between two companies that are related to each other, as in the example We gave in point number two. While all backlinks are good, those that are relevant and from more reputable sites are better because they bring you so much more.
Get rid of SEO mistakes.
When it comes to SEO and content marketing, the above three mistakes should always be avoided. We hope you take my advice and don’t waste a single minute using the wrong keywords, working alone, or creating inbound links manually.