Although web and brand design have certain distinctions, they are both influenced by the same general concepts.
To move people toward a goal, web design combines the ideas of aesthetic appeal and practical technique with a focus on function rather than appearance.
In other words, while web design focuses on strategically using structure to reach its target audience, the brand design focuses on capturing a company’s values and beliefs.
What are Web and Brand Design?
Many individuals think that web design and brand design are interchangeable terms. There is a tonne of overlap between these two forms of creative communication.
While brand and online designs are visually consumed, they each have a crucial role in promoting your company.
To execute graphic and web design properly, creatives must use their thorough understanding of typography, layout, and color theory.
Therefore, these jobs significantly differentiate between the abilities and requirements of a brand or graphic designer and those of a web designer.
In this article, we’ll go through the key distinctions between the two.
Web Design is Exclusively Digital, Whereas Brand Designs Exist in Both the Physical and Digital World
Consider the last time you came across some graphic design that caught your attention. A billboard? A magazine ad? Merchandise packaging? A graphic for a social media brand? Perhaps even a cool website icon?
The idea is that a brand design exists in both the real and digital worlds. For instance, some graphic designers are adept in producing marketing materials for both print and online platforms, such as:
- Digital and print advertisements
- Visiting cards
- Flyers and brochures
- Designs for social platforms
- Brand Identity
On the other hand, web design is an entirely digital endeavor. Nothing is printed here; instead, it is only available online.
Certain branding designs can, of course, be included in a website through icons, photos, etc., but the web designer is the one who determines how to make it function within the confines of a screen.
Brand Design Lays the Groundwork, and Web Design Strengthens It
Graphic design is significant since it forms the basis of your business. Branding design is one of the most crucial services that your company requires.
Graphic design used in branding provides your business with a unique personality. With a distinctive logo, colors, and font, it communicates to your customers who you are.
This can be expressed in your logo through modest design, earth tones, and perhaps a serif font. Whatever your business, branding is the visual communication that makes you distinctive from your rivals and easy to identify.
When branding is established, it should be reflected in your design work and web platforms.
Marketing collaterals and sales materials should use the chosen logo, typeface, and colors. Social media posts should include images that convey your company’s tone. Finally, your website’s layout should make it all clear and reinforce your branding.
As a pivotal point for your customers, your website must support the core of your branding. Maintaining consistency between your online and print presence is essential because they were brought to it by digital or print marketing efforts.
Imagine, for instance, that you placed an advertisement with your new branding in a monthly magazine. A potential buyer sees it and subsequently decides to look up your company online, but they need to carry the magazine with them to confirm your domain.
Rather, people look up what they can recall about the advertisement and click the first link, which directs them to your website.
However, this potential new consumer doesn’t recognize it as your website because it’s filled with various colors and fonts, needs a true logo, and has nothing connecting it to the branding in your print advertisement.
They thus click away, believing it to be the incorrect choice. In contrast, if your website’s design had reflected the core of your branding, this searcher would have known it was yours right away, bringing you a new client.
Therefore, web design that incorporates your branding is equally as vital as branding, which is one of the most crucial types of graphic design for a business because it establishes your company’s foundation.
Constraints of Brand Design & Web Development
Designers must work with restrictions much like with other creative endeavors. The size of their canvas limits graphic and online designers in similar ways to painters but in distinct ways.
Certain dimensions constrain a graphic designer. Depending on the task, such as a post for Instagram, a quarter-page print ad, or a billboard, they must fill a specified size.
Whether or not their artwork should be large or little depends on the medium in which it will be presented.
On the other hand, a web designer must operate within an array of indefinite proportions, which might be an equally or even more tiresome effort.
Web designers consider how their elements will appear regardless of the screen size, in contrast to graphic designers who work to predetermined standards.
As was already mentioned, many web pages use graphics and images to complement the overall web design.
A critical stage in the web development process is figuring out how to scale items down while maintaining their quality and viewability on a phone screen as opposed to a desktop screen.
Web designers must also consider how their work may impact website performance, which is important for Google results. Your website is more likely to get ranked through organic search if it is faster and performs better.
Therefore, web designers must consider a file’s size to estimate the loading time to preserve high-quality visuals while still optimizing your website.
Users Respond to Brand and Online Design Components Differently
Responsive engagement between the user and the design is a benefit that web design has over graphic or brand design.
Because graphic design is passive, there is only truly one way to interact with it: through examining it. On the other side, the user experience of web design offers an endless amount of options.
Those advantages can be seen in media, motion graphics, or the demand for dynamic, real-time web page modifications to keep up with the times and boost conversion rates.
Once more, this is not a case of graphic design vs. web design. In this situation, graphic and web design are intended to influence customers to make a purchase eventually.
However, with web design, customers aren’t just viewers of the design but also users.
As a result, web designers give special attention to how these users can engage with the website, involving them in its functionality.
Web designers put a lot of effort into components that encourage the user to:
- Play videos
- Read a column of text
- Press a CTA button,
- Go nonlinearly from one page to the next
Your SEO optimization can be strengthened by providing a positive user experience, so the more interactions your page receives, the greater its organic reach.
New Media Art and Motion Pictures
A nice illustration of interactive web design is motion graphics. They are currently dominating websites.
These animations enthrall your audience, encouraging them to browse your website further, spend more time on a page, and view a product.
Recent initiatives by designers in 2022 have included features of this type of web design. It is a fantastic approach to advancing your website.
The fact that the internet is a dynamic medium is another advantage web designers have, as evidenced by these cutting-edge designs. Do you remember how old websites looked? They were created in the early 2000s!
Web designers can study, grasp, and incorporate new technological innovations into their designs as they emerge.
Graphic designers benefit from introducing new or superior design software, but not via the internet.
Adapt to Changes
The ability to regularly update websites is another key advantage web designers have over graphic designers, who may only sometimes have that luxury.
Print materials can be printed again, but what about an advertisement that has already been released? The inability of graphic designers to log on and update it whenever necessary prevails.
However, web designers have the advantage of adjusting to change because websites are a dynamic medium; web designers have the advantage of being able to make changes as they are needed. This makes it very handy to switch out content, update branding, and add new items or services as needed.
Graphic and Web Designers are Assigned to Distinct Teams
The most significant distinction between web and graphic design is that the latter requires programming.
Web designers must either have in-depth programming expertise or collaborate closely with developers to translate their concepts into a functional, interactive, and user-friendly website.
So that the programmer can make their design come to life, web designers must be able to express the desired interactions a user will be able to have with their design.
Not all graphic designers require coworkers. Typically, they are the only ones responsible for designing it. Of course, to produce a unified web design experience, graphic and web designers frequently collaborate. The needs and expertise of the designers dictate everything in design.
Conclusion: Why These Differences Are Significant
Knowing how these two forms of design differ will help you choose the right professional custom website designers for your creative project based on your needs as a business.
While many graphic designers can work on web design projects, not all web designers can assist with graphic design.
Making ensuring that your website is both aesthetically pleasing and user-friendly will help your business. Individuals can work with experienced designers to begin their projects if they require a graphic or web designer.