There are several ways to become visible online. One way is to advertise in Google’s search engine with Google Ads, but why would you choose this? You can also get in touch with Best Google Ads Agency in Washington. We tell you what the benefits are when using Google Ads.
1. Reaching Potential Customers
The biggest advantage of online advertising is that your ads are not shown to everyone, but only to people who are looking for your products or services. By means of pre-entered keywords, you determine which searches in Google your ads will be shown to. With the right keywords, you ensure more visibility with your potential customers, more visitors to your website, and ultimately more customers!
You do not choose these keywords randomly! You let a specialist carry out keyword research to see which keywords are interesting for the Ads campaigns.
2. Specific targeting
Google Ads targeting options allow you to show the ads to the right audience! This way you can be sure that your ads are shown to the right people. With Ads, it is possible to target your target group specifically. For example, target the visibility of campaigns by demographics, interests, or life events. Or get started with retargeting. With retargeting you can reach people who, for example, have placed products in their online shopping cart, but have not yet paid. With advertisements, you give these people just that last push to make a purchase!
3. Immediate result
Immediately as soon as you have put the Google Ads campaigns online, the ads will be visible if the entered keywords are searched.
For example, if you compare your ad on Google with an offline ad in a magazine, it will take a while before the ad is visible in the magazine. With Google Ads, your ads are immediately shown for suitable searches and the results, unlike an offline ad, are very measurable and adjustable.
4. Clear reports
Google Ads has many options for performance reports. Based on the statistics, you can determine which advertisements and keywords are running well, but also what is not going well.
Thanks to these reports, the campaigns can be optimized and you have ultimate control over the Google Ads campaigns and the results!
5. Determine the budget yourself!
Google Ads is a bidding system. So you can determine your budget yourself and set what you want to spend. You determine the daily budget and the PPC costs (pay per click) per keyword in advance.
Therefore, start with a lower amount and adjust to a higher bid or budget if you see that the return of a certain word is high.
6. Using Ad Extensions
When advertising on Google you can use so-called extensions. Extensions are extensions of the ad texts, with which you can make the ad even more attractive and eye-catching!
Some examples of ad extensions are call extensions, location extensions, app extensions, or site link extensions. This allows you to stand out more than other advertisers and get more clicks to your website.
7. Linking with Google Analytics
You make the results of the Ad campaigns easily visible by linking it to a Google Analytics account. Thanks to this link, important information becomes visible, such as which pages are visited, how long people stay on the website, and where and when visitors drop out.
A very important statistic is the conversion statistic. Are purchases made or quotation forms filled in? Based on this information you can improve the Ads campaigns, website, and SEO and calculate a Return on Investment.
