An idea or a practice of a medical website is rampant in the health sector, namely that of not needing “a web presence” and that there is no need to dedicate and invest time and money to acquire contacts.
The scenario is quite different, and I can assure you that having a successful medical website design for a doctor’s office is the first step to making yourself known and thus increasing the appointments in the office.
INDEX
- The mistake of thinking you don’t need a website
- Here’s what you need to do before building the website for your practice
The mistake of thinking you don’t need a website
Having a website for a doctor’s office today allows you to:
- Being found online and therefore reaching new potential customers who do not necessarily have to pass in front of your studio;
- Let yourself be known and evaluated for your services.
- Create partnerships with other doctors.
SEO
Potential customers can find your website and contact you through a search, such as a disease or disorder. This is done by doing an adequate job of optimizing the site for search engines and creating an editorial plan that allows you to increase and improve the website’s profiled traffic.
Through a blog and by developing ad hoc articles, you can intercept what people who are looking for you are asking but who do not know you yet.
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Feedback
On your website, you can insert testimonials of people who have already used your services, and this is essential because it lowers the barriers of distrust of those who do not yet know you. Social proof is necessary.
Alliances and collaborations
The website should not be used only to intercept new potential customers. Other doctors like you can google the same conditions for a variety of reasons. For example, they may need to intervene in one of their patients and do not have the skills to do so. In that case, they could contact you to offer you a collaboration between your two practices. Networking always brings enormous benefits.
Here’s what you need to do before building the website for your practice
Let me start by saying one thing. Times are long on the web, and you cannot expect immediate results if you put your medical website design. But, unfortunately, it takes time, so we need to act immediately to speed up the times.
But there is a fundamental piece on which you must necessarily work, and that is that of your brand positioning. Even if you are a doctor? Yes, it would help if you had it too.
Before dedicating yourself to your website or any communication on the web (and not on the web), you must start to conceive the idea of your positioning on the market.
You have to answer the questions:
- Who am I?
- Who are my clients/patients?
- Why do I do this job?
- Why do I choose to preside over a certain niche?
- Why should clients/patients choose me rather than my competitor?
Only after answering these questions can you move on to the second level, that is, to begin to understand which strategy to adopt to be present on the web.
I will demonstrate this with a straightforward example. Let’s assume you are a nutritionist. How many nutritionists are there in Italy or your area? Surely a tide.
Now shift your attention for a moment to a well-defined and more precise niche, namely that of vegetarians and vegans.
The circle is tightening, but the competition also draws a lot. In this competition, does anyone advertise for this micro category? If the answer is no, then Boom. Here you have (potentially) found your small class in which to be present and serve as a point of reference. Diversify… always diversify!
The time has come to create your specific (and not generalist) website by focusing your attention on vegetarians or vegans and writing particular articles on various aspects to answer your users’ questions and doubts. If we write interesting articles, Google will certainly reward us, and at the same time, we will have more and more users interested in reading what we write. These users, with the right marketing strategy, can become customers.
Only in this way can you be successful. Before starting, you must have understood where you want to go, what you want to achieve, and what you need to do to get it. Everything must be planned according to a well-defined marketing strategy on the web. If you browse blindly, the only thing you will get is you have spent a large sum of money for nothing.
