Frederique Constant fake watches has passed the 30-year mark. With characteristic understatedness and a style that is not exuberant, the brand recently acquired by the Citizen group has paradoxically destroyed many barriers in the industry, be it through affordable complications or connected mechanical watches.
Frederique Constant has passed its 30th anniversary in 2019. Acquired by the Citizen Group, the brand paradoxically broke down many of the industry’s barriers with its understated character and unassuming style, whether through affordable complications or connected mechanical watches.
That’s when we interviewed their new CEO, Niels Eggerding.
Since 2015, we have produced 120,000 connected fake watches uk. Without this new niche, we would not have been able to grow.
You just celebrated your 30th birthday. Would it be possible to start the same adventure today?
Let’s not kid ourselves: it would be much more difficult. The competition is fierce. Now we have 3,000 points of sale. It would be impossible to create this network today. One of our most important assets today is clearly our network of partners. We have maintained mutual trust at a time when many brands were opening their own stores.
How to coordinate your operations with the group?
We operate according to a simple principle: we share nothing in terms of production and everything in terms of distribution and sales. Citizen is not directly involved in the operation of the brand. that we don’t know yet. Where we are weak, they are strong. The group provides us with financial and commercial support. Without them, it would be difficult to grow in the current market conditions.
Do you also collaborate with your retailers when it comes to online sales?
Yes, we will also evolve towards e-commerce in partnership with our retailers. The condition to be approved is that the sales Since 2015 we have produced 120,000 connected watches, without this new niche we would not have been able to grow.
And it is also a powerful communication tool. We continue to simultaneously work on smart fake watches, quartz and mechanical watches. Frederique Constant sells a total of 160,000 watches a year. With a perpetual calendar in 2016 and a flyback chronograph in 2017. In 2018, we present a perpetual calendar tourbillon, as well as a connected watch with a mechanical in-house movement. The bridges between all these universes are multiplying. full price.
However, in the case of Alpina, I sold connected watches directly through Kickstarter.
The AlpinerX operation on Kickstarter was a success. very valuable, since we learned a lot about the profile and expectations of our end customers.
What is the fraction of the connected clock in your total production?
Since 2015, we have produced 120,000 connected Luxury replica watches. Without this new niche, we would not have been able to grow.
And it is also a powerful communication tool. We continue to simultaneously work on smart watches, quartz and mechanical watches. Frederique Constant sells a total of 160,000 watches a year. In addition to connected watches, we have entered the world of high-end mechanical complications with a perpetual calendar in 2016 and a return chronograph in 2017. In 2018, we introduced a tourbillon with a perpetual calendar, as well as a connected watch with a manufacturing mechanic.
On the production front, what will your new factory in Plan-les-Ouates bring you?
We have room to grow. Production at the new facility will start in June 2019. This project rewards the continuous efforts of Peter and Aletta Stas: without making much noise, they have patiently built a solid company that has earned its watchmaking credentials. manufacturing appeared to many, as did connected fake watches.
You offer a very classic watchmaking style, with quite timeless codes.
Heritage is an important topic: without wanting to reveal too much, I can already say that I am working on our heritage for the preparation of a new future collection. its worth. But we are still relatively young compared to the industry in general.
Some of his directing competitors, such as Raymond Weil and Maurice Lacroix, have decided to miss the Basel fair in March. What’s up with you?
We need Baselworld, it’s an annual industry gathering and ritual that is very important to us.
Frederique Constant fake, an independent Swiss watch brand, was officially founded in 1988 by Dr.Peter Stas and his wife Aletta Stas. It is positioned as “accessible luxury” and hopes to share high-quality Swiss watches with a wide range of people. surface. The watches of each series of the brand exude elegant and noble charm. In addition to the gorgeous and elegant appearance, each design also contains rich connotations behind it, and is favored by people who pursue taste.
Frederique Constant does not strive for innovation, but pays special attention to the design of watches. Based on the principles of classics and traditions, each watch is created with true passion in the details. The dial is decorated with elegant Côtes de Genève and exquisite printing, and the case is also hand-polished to make the entire case smooth, showing a gorgeous and refined light. Every Frederique Constant watch is assembled by hand, and is tested and monitored by human hands or instruments for a long time to ensure that each watch reaches the highest quality.
