Replica watches: The ambition of Flavio Pellegrini, the new president of the venerable Swiss watchmaker, is to bring the company back to its core values. He hopes to recapture the women’s market with models that combine beauty and precision and with a design that is guaranteed to stand the test of time. This year’s exclusive and limited series pays homage to the company’s historical connection to architecture. Behind the scenes, a huge effort is underway to clarify the identity of the brand.
Combining beauty and utility, by fusing form and function, leaving a mark on the collective unconscious, standing the test of time, and ensuring timelessness while acknowledging current trends… Eugène Blum and Alice Lévy, who founded Ebel replica watches in La Chaux-de-Fonds in 1911, they shared more than just a city of origin and a generational understanding with the architect Le Corbusier. Despite working in different fields, they also had similar ambitions at a time when anything seemed possible.
Flavio Pellegrini, president of the company since 2014, wants to return to the essence of Ebel’s cardinal values: beauty, functionality, aesthetic refinement and technical precision. “We have a very rich heritage, especially in best fake watches for women. But we have to ask the right questions: what is Ebel’s raison d’être? How can the brand stand out from the rest of the watchmaking landscape? I have come to the conclusion that simplicity, purity of design and technical precision are the true leitmotifs of the company’s history. We have to go back to our core values.”
It was in the Villa Turque, built by Le Corbusier a century ago, and which has been in Ebel’s possession for thirty years, that Flavio Pellegrini delivered his unequivocal message: stay tuned, Ebel replica watches is back – and this time we are here! to stay! After several difficult years, during which the brand identity seemed to have blurred, and its design lost some of its focus – there’s nothing like an honest assessment to bring about the necessary change – Ebel is trying to reclaim its place in dolls. (75% of female wrists…) with affordable and elegant watches that have personality.
THE WAVE, A FIRST STEP
The company does not lack heritage on which to build its future. The first step in its renaissance last year was the relaunch of the legendary Wave, with its signature billowing bracelet, a bold design today. The strategy worked: the two Wave collections now represent 80% of the brand’s sales. “My roadmap was clear: put Ebel’s destiny back on track,” says Flavio Pellegrini. “And the way to do it was to focus on the products. Since I arrived, we have reduced the number of references from 120 to 80 models, and the number of collections from seven to four. It was a vital exercise in clarification. »In short, he has focused on bringing the company back to pure watchmaking, rather than just producing women’s accessories.
The Wave was the first step. Next up will be the relaunch next year of the Sport Classic. “It is another icon, and I am convinced that it will have a huge impact. In today’s climate, which is more conservative about pricing, but also more »humane«, the timing is perfect for our collections. As Le Corbusier said: “Being modern is not a fashion, but a state… Those who understand history know how to find continuity between what was, what is, and what will be.” Our founders laid the foundations of what our brand is today: Replica Swiss Watches that can be worn playing tennis or at the opera, for day to day as well as for evening wear. Why turn away from it? Paradoxically, our vintage side is also particularly popular with millennials!”
EUROPE AND THE MIDDLE EAST IN THE SPOTLIGHT
So, is it possible to build a robot portrait of Ebel’s typical customer? Flavio Pellegrini is happy to have a chance. “She’s probably around 40, and she drives a Mini. She is a woman of today: she has no need to show herself, she is independent and confident.” Ebel’s priority target markets are Europe and the Middle East. “We hope to reactivate our historical markets, such as Italy and France,
through multi-brand stores; we respect their role and are happy to play the game. Our strategy does not include independent boutiques. Also, since we do not have a presence in China, we do not have the stock problems of some of our competitors”, points out Flavio Pellegrini. “We have a huge amount of freedom and endless possibilities for innovation.”
LA MAISON EBEL: AN ARCHITECTURAL JEWEL
The 2016 vintage Ebel paints a picture of a year in transition, celebrating a return to core values -
the distinctive pairing of aesthetic harmony and precision, resulting in a kind of timeless appeal – with a limited run luminous,
La Maison Ebel, whose mother-of-pearl sphere is inspired by one of the oval windows in the Villa Turque. Three series of fifteen watches are available, in 18k yellow, white and rose gold. The ballet of the small running seconds hand, appearing alongside the date in a rounded opening on the dial, is intended as a reminder that every second counts.
These automatic models come with a choice of a matching gold bracelet or a cognac,
dark blue or burgundy alligator leather strap. The indication of the phases of the moon decorated with a sunburst guilloché motif adds an extra romantic touch, if that’s necessary…
The caseback reveals the oscillating weight adorned with the Villa Turque logo,
acknowledging the company’s historical links to this building in particular, and to architecture in general. Ebel replica also points out his attachment to elegance particularly with some models set this year. However, since the movement is primarily symbolic, its scope is necessarily limited.
