When you own a furniture store, customers must see and appreciate your items in the best possible way. The best way to do that is by arranging your furniture so customers can envision how the pieces would look in their homes. You might be wondering, how? The answer is by designing a home interior showroom.
One of the reasons massive and established furniture brands like IKEA are famous–and highly-selling is because of their showrooms. When you walk into an IKEA store, the first thing that will greet you are mini-showrooms of their furniture pieces. It’s like you’re entering different houses with every turn.
And just because you own a small furniture store doesn’t mean you should not consider designing your home interior design showroom anymore. If you want to help customers visualise how your pieces would look in their homes, you need to craft a design showroom that would captivate their need for your furniture.
In this post, let’s discuss six tips when preparing for a home interior design showroom.
1 – First, segregate your furniture pieces based on a theme.
One of the secrets of an alluring home design showroom is its theme. The best way to decide on a theme is by segregating your furniture pieces first. You can start segregating your furniture pieces by their finishes. For example, if you have various steel chairs, segregate them from your wooden ones.
After you identify the theme of your furniture pieces, it’s time to mix and match. One of the secrets of great design is incorporating a different design element aside from its theme. If one of your best-selling pieces is your wishbone chair, you would likely showcase it in a dining area. But to highlight its versatility, you might want to mix and match it with different pieces so you can showcase it in various home areas aside from the dining area.
By segregating your pieces, you’ll have an idea of what items would match best with each other despite having different design finishes.
2 – Create a floor plan that will fit your rooms seamlessly.
If you have a small furniture store, creating a floor plan will help to maximise every space you have. The same goes if you’re going to hold a showroom in a convention area with other furniture businesses. By creating a floor plan, you’ll be able to arrange all of your pieces after segregating them.
Since most showrooms have limited spaces, you must choose the best furniture pieces that complement the area. You might think this is an immediate downside, but on the bright side, this is an opportunity to market to small homeowners, specifically those living in studio apartments.
Maximise every space you’ll have in the showroom. That way, you’ll know what furniture pieces you can use in your exhibition.
3 – Choose furniture pieces that are not only aesthetically pleasing but also functional.
A showroom exhibition is your chance to market your furniture pieces through a design plan. Likely, you want to exhibit trendy furniture pieces because they’re more likely to sell and appeal to customers. However, remember that homeowners are after longevity and quality as well.
With that, you must choose functional furniture pieces. Remember that not all homeowners are after aesthetics despite social media telling us otherwise. Most are after furniture pieces that are sturdy and functional, so they won’t have to spend and replace it after a short time.
Of course, it would be nice to have a showroom that will get people’s attention. However, remember that most people don’t live in home-catalogue-like homes. People have real homes where they live, and they’re not after perfection. In real life, functionality is more important than aesthetics. So if you can, highlight that in your showroom design.
4 – Be smart with your choice of lighting.
Have you ever been in a store, tried an outfit, bought it, and used the item, but suddenly, it looks different than when you tried it on? I guarantee almost everyone has had that experience before. And if you’re wondering why that’s because of the lighting.
Lighting plays a crucial role in presentations. And so you must be smart about it. According to interior designers, the lighting you should use in a bedroom exhibit should be dimmer and warmer compared to the ones you’ll use in the kitchen and living area.
Of course, we’re not using lighting to trick people into buying your furniture. But instead, you should use lighting to your advantage. When you’re wise in your choice of lighting, you’ll be able to highlight the beauty and functionality of your furniture pieces.
5 – If you have enough space and furniture, try to exhibit different room themes for the same area.
I’ve mentioned in my first point that you can use your wishbone chair in different room areas for the exhibition. Aside from that, if you have an extra showroom area, I suggest designing at least two different room themes for each room type of your choice.
With this, you can also use and showcase your other furniture pieces. Also, wouldn’t it be more appealing to exhibit different room designs for different homeowners? You might help two couples design their new homes with your room designs. Hopefully, they’ll love your showroom designs so much that they’ll also buy your furniture pieces.
6 – Include the dimensions, material, and price in the tags of the pieces you’ll exhibit.
Since people will look around, touch, and examine your pieces in the showroom, it would be helpful if people could know immediately the questions they’ll likely ask you about the furniture. With that, don’t forget to include the dimensions, material, and price in their tags.
Also, having that information in your tags would be very helpful, especially if many people come at once to the showroom. If you don’t have enough employees to assist and accommodate the customers, the tags could give you a helping hand.
Design a showroom where people will leave with full ideas, inspiration, and a purchase.
Hopefully, my simple tips will help you design your interior showroom. I leave you with this goal: people should go with all the information and ideas they didn’t realise they were looking for upon seeing your showroom designs. If that happens, your showroom designs are likely highly effective.
About the author:
Bianca Banda is a writer for Where Saints Go U.K., an eclectic online furniture company that provides unique, beautiful, and quality pieces of furniture at affordable prices.
