SEO—or Search Engine Optimization—should be one of your top priorities if you own or operate an enterprise-level business. Why? Because ranking highly on search engine results pages (SERPs) can increase the number of leads and sales your business generates on an ongoing basis.
Today, we’rewe’reg to give you some tips on improving your franchise leads with SEO—and the best part? These tips will apply no matter what type of enterprise-level business you run! Let’sLet’s right in!
1) Work on your keyword strategy
- If you want to increase your franchise leads, start by working on your keyword strategy.
- Figure out which keywords are most relevant to your business and then use them throughout your website and marketing materials.
- Use a variety of different keyword variations so that you can attract more leads from a variety of other sources.
- Don’tDon’tet also uses long-tail keywords, specific phrases that potential customers are more likely to search for.
- Pay attention to your compecompetitors’ord strategies and try to stay one step ahead.
- Finally, make sure you’ryou’relarly monitoring your progress so that you can adjust your strategy as needed.
2) Reduce barriers with mobile-friendly design
Making your website mobile-friendly is one of the most important things you can do to ensure that your site is accessible to everyone.
Nowadays, more and more people are using their phones and tablets to search the web, so your site must be designed with them in mind. Here are seven tips to help you make your site more mobile-friendly:
- Use a responsive design. This will ensure that your site looks great on all devices, from phones to tablets to desktop computers.
- Make sure your content is easy to read on a small screen. Use short paragraphs and large font sizes.
- Include a mobile-friendly navigation menu. This will make it easy for visitors to find what they’they’reing for on your site.
3) Analyze your competition
As a business owner, you should always be aware of your competition. In the world of SEO, this is no different. Here are 7 tips to help you stay ahead of the curve:
- Research your competition. What keywords are they targeting?
- What content are they producing?
- What backlinks do they have?
- Find your niche. What can you offer that your competition doesn’t? Can you position yourself as an authority in your industry?
- Target long-tail keywords. These are more specific phrases that are less competitive and more likely to convert.
- Optimize your website for mobile.
4) Get backlinks from relevant sources
If you’ryou’reing for guaranteed SEO services to help increase your franchise leads, look no further than the BC SEO Specialist.
Our local SEO experts are based in Vancouver and know how to optimize your website for on-page optimization. We’llWe’ll help you get more backlinks from relevant sources, so you can rank higher on search engine results pages. Contact us today to learn more!
Starting an enterprise is not a small undertaking, which is why many entrepreneurs go through franchising as a way to enter new markets without doing all of the legwork themselves.
A franchise helps lower risk by providing a proven framework or product that’that’sady been tested and refined by others.
Before becoming a part of any franchised network, it’s essential to do market research. Hence, you don’tdon’te money opening a new location when there isn’tisn’tgh a demand for what you sell there. This is where our Enterprise SEO tips play—we want to ensure your franchises thrive.
5) Target long tail keywords
If you’ryou’reing for guaranteed SEO services to help increase your franchise leads, look no further than the BC SEO specialist experts. With years of experience in local SEO, they know how to optimize your website for the British ColumColumbia’sue market.
And with their Vancouver on-page optimization services, you can be sure that your franchise will be well-represented online. Here are seven tips from the pros at SEO Specialist Vancouver that will help you increase your franchise leads
6) Avoid duplicate content at all costs
If you’ryou’reing a franchise, you know that duplicate content is a big no-no. Not only will it hurt your chances of ranking in Google, but it can also lead to some pretty hefty penalties.
So how do you avoid duplicate content? Here are 7 tips on how to keep your site on the up and up with local SEO British Columbia and Vancouver on-page optimization.
7) Use Google Search Console
- Go to Google Search Console and sign in or create an account.
- Enter your websiwebsite’sinto the Property field.
- Select the country you want to target from the dropdown menu.
- In the Content section, click on the Search Appearance tab.
- Under the Structured Data heading, click on the Franchises subcategory.
- Make sure you have selected the correct country and language in the top right corner of the screen.
- Enter your franchise information into the appropriate fields and click Save.
