Why does Your Website Really Needs a Physical Address?
Why does Your Website Really Need a Physical Address?
I see this happen all the time…Website with no physical mailing address. As if they didn’t exist anywhere but in the terrifying world of cyberspace.
I say scary because that’s exactly what a large percentage of the web-browsing population thinks about the internet. When these people want to buy a product and don’t see the physical address of the Website,
they get scared and are very likely to abandon the purchase. And don’t think that a typical email address for your contact information is cutting it. People want a physical location.
so what are you doing Simple? Use a physical mailing address as a contact option on the “Contact Us” page and/or on the order form on the website. However, if you are a website owner who operates from your home.
and don’t connect your home address to your website just yet, you may want to think about your mailing options.
Deciding where to get your business mail sent to is not as simple as you might think. There are several factors you need to consider: the amount of mail received, length of time on site, convenience, and of course cost.
1. Your home address
2. Postal Services (Mailboxes, etc., UPS Store, etc.)
3. Mail Forwarding
4. Post Office Box (P.O. Box)
Using the home address for Website :
Using a residential address is definitely the cheapest option. For small to medium-sized website owners, this is probably the best choice. However, if you tend to grow quickly or your website already has a large user base, a home address may not be the best choice for you.
If you sell products from your website and allow customers to mail order (which is a good practice and many do), you can potentially get a lot of mail, depending of course on your site’s user base. .
If so, then your home postman will not be happy with you at this stage! And you may also spend half an hour a day prying mail out of your tiny home mailbox that isn’t big enough to hold all that mail.
Plus, if you ever move, you’ll have to forward mail to your new location, which never seems to be as smooth as you’d like.
Then there’s the fact that all your customers can easily find out where you live. Not that you’re hiding from anyone! But you may find yourself in a situation where you have a few inquisitive customers who don’t mind “stopping by” and asking a few questions!
Use of postal services (email boxes, etc., UPS Store, etc.):
Using a postal service can be quite expensive ($25-$45 per month). However, there are some advantages. You can assign an apartment number.
and have an actual street name assigned to your business address instead of a P.O. box. This can give a potential customer the impression that your business has an office or building that resides in that location.
However, the money you pay for using the postal service is tax deductible as a business expense.
Using Mail Forwarding:
Here you can pay a web development company in a big city like New York or Chicago to accept your mail and forward your mail. It is expensive! And there is another big disadvantage – you always get your mail 2-5 days late due to forwarding time.
Using a P.O. Box:
Use of P.O. Box, in my opinion, is the best choice for those who run high-traffic sites out of their home. your mail gets to the P.O.
Box faster, but also the price is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so keep the receipt and write it off!
In my opinion and experience, most people are used to P.O. Box and he doesn’t mind sending orders to it. In fact, many large companies use P.O. box for convenient storage of mail separately.
If yours customers feels more confident by adding a physical address into your website in the contact us page. Choose the one that best suits you and your company’s needs, everyone is different.
And The important thing is to give your customers a place to send physical mail.
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