UX and UI can be considered as the different passengers of the same bus. Visitors of a website judge a business and its credibility through its design and user-friendliness of it. Hence, a web design company provides immense importance in working with UI and UX simultaneously.
User Experience and its properties
UX majorly analyses the plan for interacting products and systems with the user. In short, it can be considered a blueprint for creating a good website. Significant properties of UX are –
- Clear and Concise
- Familiarity
- Responsiveness
User Interface and its properties
Web designers in Dubai greatly emphasise UI as they consider it a mediator between a computer program and the user. Significant Properties of UI are –
- Clarity and recognisability
- Continuity
- Forgiveness
- Effectiveness
Why is The UI and UX Collaboration Necessary?
Services related to web development in Dubai prefer UI/UX collaboration for numerous reasons –
- Customer Acquisition and Loyalty – A robust UI and UX gives you an upper hand in new customer acquisition and retaining them. While UI helps attract new leads, a good User Experience enables you to convert and retain them. In fact, a good UX helps in word-of-mouth publicity for your business.
- Time, Cost, and Resource Optimisation – A Web Design company prefers integrating User Interface and User Experience design as it gives opportunities to address usability issues beforehand. If problems are anticipated and addressed well ahead of time, it ensures the design is scalable and flexible. Such focussed efforts will save you tremendous cost, time, and resources.
- Reduction of Maintenance and Troubleshooting Costs – It is worth noting that half the website cost is spent on maintenance and related troubleshooting. The primary cause for these is the wrong assumption regarding convoluted navigation systems and user behaviour. Proper UI and UX integration will alleviate any probable headache regarding this.
- Enhanced User Engagement and User Ecstasy – Web Development in Dubai is critical as it is an age of user ecstasy due to the higher purchasing power of people. Hence a rich user experience is needed through an excellent User Interface to retain potential leads.
How to Integrate Concerned UI and UX departments?
Web designers in Dubai, divided into UI and UX departments, can be integrated through the following steps:
- Open communication to be built that enables the workers of the UI and UX department to ask and answer the question. It increases grasp on the concerning work and fosters unity.
- Delegation of work and setting firm deadlines are essential. Proper follow-up is also necessary in this case. Ensure that the team members understand the reliance on one another to meet the deadline.
- To encourage a collaborative environment, collect input from different sources. It helps in acquiring different perspectives in resolving an issue.
Conclusion
UI and UX are highly specialised jobs in web designing. Nobody can possess both the skills in them. Despite the nuanced difference between these two disciplines, it is needed to approach those in unison to provide the user best experience. Today, having a website is unquestionably necessary. However, it is insufficient to draw in or win over clients.
