Real estate portal development is a property consisting of land, buildings, and housing. Over 93 percent of the people searching for homes search online. More than half of these people want to help themselves rather than involve any kind of agent or broker.
Developing a highly helpful list of properties along with highlighted details opens a room for many more customers. It not only helps with purchasing and selling the property but also helps with renting or leasing the property.
So this is the best time to make a convenient and comfortable real estate portal for your customers. For that, you need to keep certain important things in mind. Here are 7 handpicked things you need to keep in mind while building a real estate portal.
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Well Designed and Responsive Frontend:
A real estate website consists of so much information that sometimes it gets difficult to find the features that are actually important. It is the first thing that an end-user will notice. You need to ensure that your customers have a good user experience.
You need to help them navigate the things they are looking for in such a way that it looks appealing to them. It should also be fast-loading and clutter free. The website should focus only on the important details, as extra unimportant things drive the customers away.
You need to make sure that the customers find all the important details on the home page itself. You also need to have a responsive portal that responds to the user’s behavior. A responsive frontend optimizes the user’s browsing experience and helps them navigate to the only things useful for them.
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Dynamic Filters:
Users are mainly focused on specific locations, searching a property in a certain price range, in a particular area, they need a certain type of furnishing, and so on and so forth. You need to add a location-based search that allows the customers to navigate the property.
You need to add features like measuring the distance so that they can measure the distance from their office or nearest school or from some public transport and shopping centers.
It also helps them to know the area better and with different areas, you have different price ranges. It helps you to understand your customers more and decide on the prices accordingly.
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Strong SEO:
To catch more eyes for your portal, you need to have a strong SEO. You need to implement strong SEO-friendly strategies which can help you generate more leads and traffic to your website.
It helps boost your website traffic and also helps with brand recognition and awareness. They help your brand acquire clients by making your website more optimized and attractive.
The real estate market is dominated by big giants like Zillow, Trulia, Realtors, Foreclosure, Apartments, and many others using this strategy for ranking on Google. This feature, if added, acts as a deciding role for your business, helping you create new benchmarks.
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Omni Channel Communications:
Your customers should have the freedom to communicate with the brokers over any platform in real-time. They can connect to you on emails, social media platforms, over a call, or a chat.
You need to provide multi-channel communication where data can be shared and secured on all these platforms. This way the agents can easily interact with customers from the very point they face some issue.
Big brands offer assistance via all different channels to support their customers because they are their first priority.
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Customer Support:
You need to have an excellent customer service team that is always ready to work and help your already existing customers with their queries. This feature helps you build trust with your customers which helps in brand building. A 24*7 assistance supports your customers, making them a priority.
Modern technology like AI helps with automated chatbots making it possible for your customers to help themselves first. A chatbot engages the customer until an agent is assigned for the same query.
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Mobile Compatibility:
Mobile Compatibility is a necessity to make your portal mobile-friendly these days. It should allow the users to sell, purchase or rent a property from their smartphones themselves. It makes it handier to use if it is available on both Android and iOS. This helps you to not lose any customers and target new potential customers making this process easy at their fingertips.
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Personalized Solutions:
Personalization is the key to getting started with real estate portal development. Personalization gives your users a personal touch and makes them feel as if it is specially designed for their business requirements. Another thing you need to ensure is that you can add features at any stage of development so that you can add new filters, and themes on a timely basis on different occasions and festivals.
Future Of Real Estate Portal:
The future of real estate portals is quite exciting as it is anticipated that newly trending technologies will dominate this sector.
For instance, with modern technology like virtual reality, one can see how the exterior as well as the interior look thus, helping them visualize the property in a much better way even before it gets constructed. It helps create an impactful expression on the customers. This helps the customers customize their property even before it gets ready, helping them choose the color of the furniture and other amendments. You can even add that feature and help them visualize the property with their chosen furniture and interior as well.
Such portals help bring the real estate market closer to you. Gone are the days when searching for a property was a time-consuming task. Now you need to revolutionize this service by making it accessible at your fingertips where customers feel that searching property is just a click away, providing genuine information and trustworthiness to your customers.
Conclusion:
Real estate is a sector for multiple opportunities. Within a quick span of time, this industry has tailored automatic solutions which are both cost and time effective yet simple to handle. These features help you take more analyzed risks and challenges moving you forward. These features help you with detailed monitoring and evaluation.
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