I’m sure you’ve heard that businesses receive $6.50 in earned media for every $1 spent on an influencer marketing campaign. (business marketing)
Have you ever wondered which influencer marketing strategies they employ to get such incredible results in lead generation and sales?
That is precisely what I will discuss in this article.
Marketers and organisations are learning about the most successful influencer marketing methods to help them increase the return on their marketing campaigns today.
The only thing you need to be cautious about is partnering with the wrong influencers for your marketing approach. You can do this by using influencer discovery tools. For the same, I recommend Fourstarzz Media.
It features a database of over 750K social media influencers that you can filter by interaction rate, reach, hashtags, and more. You can also contact them directly from the platform.
The figures below will show you how marketers are employing influencer marketing initiatives to boost their businesses’ visibility. This is especially true on social media.
Influencer collaborations are used by 77% of marketers to increase engagement.
It is used by 89 percent of marketers to develop real content marketing.
Moreover, it is used by 56 percent of marketers to attract visitors to their websites.
Furthermore, it is used by 43% of marketers to attract younger consumers that dislike traditional advertisements.
In this post, we’ll look at some influencer marketing strategies that you can use right away to boost your brand’s visibility. Let’s get this party started.
#1: Influencer-driven product launches (business marketing)
Celebrities have long worked with brands to introduce and position new products, as well as as part of a broader marketing strategy.
When compared to celebrities, partnering with influencers might help you achieve significantly greater outcomes with your launches.
Because celebrities are likely to have a large following with a wide range of interests. Furthermore, their endorsements are less believable, as celebrities aren’t usually effective in a particular sector.
Consumers are also aware that they are only supporting a product because they have been paid to do so as part of a marketing campaign.
Influencers, on the other hand, are seen as subject matter experts in their fields. As a result, their messages are more trustworthy. Furthermore, their followers are people who are passionate about that particular topic.
As a result, their endorsements are more likely to be heard by your target audiences, increasing the likelihood of conversions.
In reality:
People are 30% more likely to buy a product supported by a non-celebrity than one endorsed by a celebrity, and 70% of millennials prefer non-celebrity influencers for endorsements.
#2: Collaborate with Brand-Loving Influencers (business marketing)
If influencers are talking about you without being compensated, it implies they like your brand values. This indicates that they already have a captive audience who will be receptive to your message.
What better marketing approach than teaming with these influencers to assure the success of your campaigns?
You’ll have a higher chance of getting the most out of your campaign if you ask them to promote it.
Airbnb is one brand that has successfully embraced influencer marketing. They approached Mariah Carey for a collaboration after learning that she had booked one of their homes.
She also shared photographs of the Airbnb beach property she stayed at for the sponsored promotion. More than 45,000 people have liked this post.
#3: Encourage Influencers to Be Creative
The power of influencer marketing lies in the content created by influencers. Influencers are gifted people who have the power to create something spectacular. Even sponsored content is welcome!
What’s the obvious advantage?
It saves you and your team a lot of time and effort when it comes to brainstorming and developing new ideas.
So, what exactly is the influencer marketing strategy you’re using here?
It’s a tried and true strategy to give your influencers a lot of creative flexibility. According to a Crowdtap study, 77 percent of influencers prefer to collaborate with firms that provide them creative freedom.
Here’s an interesting case in point. Influencers were given unlimited creative licence to promote Maybelline’s Falsies Push Up Drama Mascara.
As a result, some bloggers published blog entries to advertise the product. Others, on the other hand, took to Instagram.
#4: Collaborate to Build Long-Term Relationships
Collaboration that is both effective and efficient is critical to achieving the best results. In the long run, finding influencers who can serve as brand ambassadors is a successful influencer marketing strategy.
On all of their campaigns, many well-known brands have worked with the same influencers. They don’t consider such relationships to be one-time transactions.
Of course, the influencer’s hobbies and niche must coincide with the brand’s identity.
#5: Take advantage of micro-influencers
You should be aware of a subset of influencers known as micro-influencers, who have a smaller number of highly engaged followers.
According to Experticity’s research, 82 percent of consumers are more willing to take a micro-advice. influencer’s
Because they have a smaller social media following, micro-influencers are better able to form stronger bonds with their viewers.
As a result, their followers are far more active on social media and are more likely to trust their advice.
Working with micro-influencers can help you conduct a successful influencer marketing campaign for this reason.
Another incentive to choose micro-influencers is that they are cost-effective to work with. In fact, 87% of them charge less $500 for an Instagram post.
Micro-influencer collaborations are a viable influencer marketing strategy that can help you engage your target audience more effectively.
Finding trustworthy micro-influencers, on the other hand, can be difficult.
