Search engine optimization, or SEO, has become increasingly important as search engines develop more complex algorithms to rank and list search results.
This can be an intimidating subject if you don’t have much experience with SEO, but it’s much easier than you might think.
For those of you who want to get started with SEO but don’t know where to start, here are five things you need to know about SEO services Vancouver has available to help your website rank better on Google and other search engines. (Read full article)
1) Who should hire an SEO company
Do you run a small business or organization? Are you in charge of your company’s website, social media channels, and content strategy?
If so, you might be wondering if hiring an SEO company is worth it. While there are definite benefits to hiring an outside firm for your Vancouver Search Engine Optimization (SEO), it’s important not to jump into a contract before learning what they can do for you.
To help make that decision easier, we’ve compiled five things every Vancouver business owner should know about their city’s top search engine optimization services. Here they are
2) How much does an SEO company cost?
The average cost of a Search Engine Optimization agency Vancouver is $1,500 to $2,500 per month. While that may seem like a hefty price tag, keep in mind that if you run a business, every dollar you spend on marketing or promotion should bring at least two dollars back.
If it doesn’t then it means you aren’t spending your budget wisely and putting yourself in a position for growth. If your company is struggling and consistently losing money then having an expert work with you can be costly.
3) Which type of service do I choose?
A strong Vancouver search engine optimization service can help you attract more customers, raise your website’s credibility, and boost its overall presence.
But with so many options available, how do you choose? When considering your options, it’s essential to remember that there are two major categories of SEO services: On-page and off-page.
On-page SEO refers to specific strategies for improving a website itself to make it easier for search engines to crawl and index its pages.
Off-page SEO involves promoting and marketing a site by working offsite (or off-page) factors like links from other sites. In practice, most local business owners use a blend of on and off-page tactics.
4) What makes a good website/blog?
The first thing you’ll want to look for when choosing a website is whether or not it’s functional. This sounds simple, but it’s easier said than done.
First and foremost, a website should be easy to navigate – viewers shouldn’t have to click more than a couple of times to find what they’re looking for.
A good website has an intuitive design that allows users who arrive at your site through multiple entry points (search engines, social media, etc.) to have immediate access to similar information that is relevant regardless of how they arrived there.
5) How will I receive my results?
For an SEO campaign to be successful, we need to know how you’ll receive your results. You must understand what kinds of data you can expect from your campaign and how you can use it.
If no one on your team knows how Google Analytics works, there are training materials available free of charge from Google itself.
And if no one on your team knows much about search rankings either, that’s okay—we can work with whatever experience level each member has and help them learn anything they don’t already know.
But for everyone involved with a project to succeed, everyone must understand exactly what information they should be looking for and why.
