If you thought social media is a fad, think again. It’s an important part of digital marketing that helps build your brand, make connections, and drive new traffic to your website (more on that later). Unfortunately, there is so much conflicting information about how businesses should be using social media. To help bring clarity to the confusion, let’s look at 5 social media statistics that are worth knowing.
50% of all online Americans say they’ve interacted with a brand on social media.
Social media is becoming more and more popular among businesses as a way to directly interact and engage with customers.
According to Statista, in 2019, over 2 billion people around the world will be using social media platforms. That’s nearly 30% of all online users!
And of course, companies are taking note. Eighty-eight percent of marketers say they have an active presence on social media, according to HubSpot’s State of Inbound Report for 2019.
A recent survey by Sprout Social found that 50% of all online Americans say they’ve interacted with a brand on social media — that’s up from just under 40% in 2017.
The same survey also found that most people (70%) prefer brands to use Facebook Messenger for customer service inquiries because it’s more convenient than other methods such as phone calls or emailing back-and-forth.
36% of marketers say visual images are the most important form of content for their business, with blogging in second (32%)
The rise of visual content is upon us. According to a recent survey from Hubspot and LinkedIn, 36% of marketers say visual images are the most important form of content for their business, with blogging in second (32%). The survey also found that 70% of marketers are using visuals as part of their strategy, up from just 50% last year.
The survey results aren’t surprising given how much we’ve become accustomed to seeing images in our everyday lives — on social media, in advertisements, in TV shows and movies. We’re now at a point where we expect to see visual content when we browse the web or even just scroll through our Instagram feeds.
While creating visual content can seem intimidating at first, there are plenty of tools out there that make it easy for even the most design-challenged person to create beautiful graphics for social media posts and landing pages.
The number of monthly active Facebook users (1.57B) is just shy of 2x the entire population of the United States.
The number of monthly active Facebook users (1.57B) is just shy of 2x the entire population of the United States. The social network’s reach is so large that it can be difficult to know how to use it effectively for business purposes.
“Facebook has become a major player in many people’s lives,” says Robbin Steif, director of digital strategy at Momentum Worldwide, an ad agency owned by Omnicom Group Inc. “It’s one of the only places where you can reach an audience that’s not only global but also diverse in its interests.”
In fact, the social media giant has become such an important part of modern life that it’s difficult to think about how we would interact with each other without it. But its ubiquity makes it hard to keep up with all the changes being made. Here are five things you should know about Facebook right now:
88% of businesses surveyed said that social marketing is important for their business.
Businesses are increasingly turning to social media as a way to engage with customers and prospects, and it seems like the trend is here to stay.
According to the latest Social Media Marketing Industry Report from MarketingProfs, 88% of businesses surveyed said that social marketing is important for their business.
That’s up from 85% in 2016, but down from 93% in 2015. Perhaps more telling is that 73% of respondents said they planned to increase spending on social media marketing in 2017 — up from 69% last year.
The report also found that Facebook (59%), Instagram (49%) and Twitter (34%) were the top three platforms for social media marketing, followed by LinkedIn (28%), Pinterest (15%) and Snapchat (4%).
Section: Video and image-based content gets more engagement than text-based posts. These types of content get 120% more shares than text posts do.
The best way to create good video is to keep it simple. Make sure the message is clear and concise, then ask yourself how you can make it even better by adding some visual element.
When creating social media content for your business, find out what your audience wants from you. Is it sales? How-to’s? Or just a laugh? Whatever it is, focus on that area with your content and don’t stray from it unless it’s relevant to what you’re doing now.
If you’re looking for more followers on Instagram, try posting at different times of day. Many enterprises have social media pages and accounts where they can engage with customers and share details about their goods and services.
Social media is a popular way for consumers to interact with businesses and brands.
Social media is a popular way for consumers to interact with businesses and brands. It’s also a great way for businesses to reach their target audience, build brand awareness and increase sales.
Social media is a key component of any marketing strategy today. Many enterprises have social media pages and accounts where they can engage with customers and share details about their goods and services.
If you thought social media is a fad, think again. It’s an important part of digital marketing that helps build your brand, make connections, and drive new traffic to your website (more on that later). Unfortunately, there is so much conflicting information about how businesses should be using social media. To help bring clarity to the confusion, let’s look at 5 social media statistics that are worth knowing.
50% of all online Americans say they’ve interacted with a brand on social media.
Social media is becoming more and more popular among businesses as a way to directly interact and engage with customers.
According to Statista, in 2019, over 2 billion people around the world will be using social media platforms. That’s nearly 30% of all online users!
And of course, companies are taking note. Eighty-eight percent of marketers say they have an active presence on social media, according to HubSpot’s State of Inbound Report for 2019.
A recent survey by Sprout Social found that 50% of all online Americans say they’ve interacted with a brand on social media — that’s up from just under 40% in 2017.
The same survey also found that most people (70%) prefer brands to use Facebook Messenger for customer service inquiries because it’s more convenient than other methods such as phone calls or emailing back-and-forth.
36% of marketers say visual images are the most important form of content for their business, with blogging in second (32%)
The rise of visual content is upon us. According to a recent survey from Hubspot and LinkedIn, 36% of marketers say visual images are the most important form of content for their business. With blogging in second (32%). The survey also found that 70% of marketers are using visuals. As part of their strategy, up from just 50% last year.
The survey results aren’t surprising given how much we’ve become accustomed to seeing images in our everyday lives. — on social media, in advertisements, in TV shows and movies. We’re now at a point where we expect to see visual content. When we browse the web or even just scroll through our Instagram feeds.
While creating visual content can seem intimidating at first, there are plenty of tools out there that make it easy for even the most design-challenged person to create beautiful graphics for social media posts and landing pages.
The number of monthly active Facebook users (1.57B) is just shy of 2x the entire population of the United States.
The number of monthly active Facebook users (1.57B) is just shy of 2x the entire population of the United States. The social network’s reach is so large that it can be difficult to know how to use it effectively for business purposes.
“Facebook has become a major player in many people’s lives,” says Robbin Steif, director of digital strategy. At Momentum Worldwide, an ad agency owned by Omnicom Group Inc. “It’s one of the only places where you can reach an audience. That’s not only global but also diverse in its interests.”
In fact, the social media giant has become such an important part of modern life. That it’s difficult to think about how we would interact with each other without it. But its ubiquity makes it hard to keep up with all the changes being made. Here are five things you should know about Facebook right now:
88% of businesses surveyed said that social marketing is important for their business.
Businesses are increasingly turning to social media as a way to engage with customers. And prospects, and it seems like the trend is here to stay.
According to the latest Social Media Marketing Industry Report from MarketingProfs, 88% of businesses surveyed. Said that social marketing is important for their business.
That’s up from 85% in 2016, but down from 93% in 2015. Perhaps more telling is that 73% of respondents said. They planned to increase spending on social media marketing in 2017 — up from 69% last year.
The report also found that Facebook (59%), Instagram (49%) and Twitter (34%). Were the top three platforms for social media marketing. Followed by LinkedIn (28%), Pinterest (15%) and Snapchat (4%).
Section: Video and image-based content gets more engagement than text-based posts. These types of content get 120% more shares than text posts do.
The best way to create good video is to keep it simple. Make sure the message is clear and concise. Then ask yourself how you can make it even better by adding some visual element.
When creating social media content for your business, find out what your audience wants from you. Is it sales? How-to’s? Or just a laugh? Whatever it is, focus on that area with your content and don’t stray from it unless it’s relevant to what you’re doing now.
If you’re looking for more followers on Instagram, try posting at different times of day. Many enterprises have social media pages. And accounts where they can engage with customers and share details about their goods and services.
Social media is a popular way for consumers to interact with businesses and brands.
Social media is a popular way for consumers to interact with businesses and brands. It’s also a great way for businesses to reach their target audience, build brand awareness and increase sales.
Social media is a key component of any marketing strategy today. Many enterprises have social media pages and accounts. Where they can engage with customers and share details about their goods and services.
Social media marketing is the practise of using the various social networking platforms. Currently in use as a channel of communication between businesses and their customers. These platforms allow companies not only to communicate with existing customers but also to attract new ones.
The use of social media has grown exponentially in recent years, thanks to its popularity among today’s younger generations who spend hours every day on these sites communicating with friends, family members and colleagues as well as sharing photos and other content they enjoy.
These platforms allow companies not only to communicate with existing customers but also to attract new ones.
The use of social media has grown exponentially in recent years, thanks to its popularity among today’s younger generations who spend hours every day on these sites communicating with friends, family members and colleagues as well as sharing photos and other content they enjoy.
