2022 is all about new trends and new mistakes, however, when it comes to logo designing, we do not recommend repeating the old mistakes at all. Experienced logo designers are required to let go of the old mistakes and try the new ones because the more you try new things the more mistakes you mistake. Nevertheless, there are a few mistakes that you must not in any way make as they can get your brand into a mess that you would not want to deal with. As a marketer, you would know how important it is to get a professional logo design executed no matter the size of the business.
It goes without saying that logo is the perfect representation of a brand identity. Keeping this in mind, it is no surprise that all the marketers and owners work towards looking for the perfect design for their logo. Unfortunately, it is not always easy to get the perfect logo, and not only that, it often comes with a high price.
Following are the mistakes that we recommend every designer avoid or else they can jeopardize the whole brand.
1) Plagiarizing and Copying
Taking inspiration from someone or something is one thing but if you blatantly copy someone you are making one huge mistake. People often try to take someone’s identity by copying the whole logo and making sublime and subtle changes. Whatever medium you are working on and whatever your field is, there is always a chance to copy or plagiarize something, we do not recommend it at all that is why taking inspiration only is perfectly okay. Designers often make the lack of time an excuse and get into copying others’ ideas. Most of the time, the smaller and the shortest timeframe come from the client’s evaluation of the overall work nature.
It ends up brands lose their credibility among customers and they start to trust the competitors more than your brand.
2) Complex Designs
Minimalism is the key to the customers’ heart; have to make sure you are not overcomplicating your design and making it more difficult for them to understand. Combining all the creative ideas and bringing it to one is one of the biggest mistakes that you would do with your brand. When you design a complicated and congested logo, you complicate things for the customers. There are several messages that your logo is giving and your customers end up becoming confused about your brand.
The main purpose of the logo is to send over the right message to the customer, if you are not doing it right, you are probably making one big mistake. Logos are something that is not regularly changed, you have to make sure you have done all your thought processes before and then get on the designing stage. It’s 2022 and people today are still making this mistake. You do not need to add all the information to the logo, some specific and important information is enough.
3) Bad Choices of Color
Wrong color combinations are the biggest turn-offs and you have to ensure you are not doing this mistake at any cost. The color of the logo can make or break your whole logo, even if you want to go for the subtle and light ones, make sure you are not combining it with the wrong ones. Logos can surely be vibrant and color, and going in that direction is an excellent choice, but then again do not make the mistake of pairing it with something that does not at all.
One of the best ways to avoid getting into this tacky mistake is to work in classic colors. You can never go wrong with a black or white. You do not have to make your overall logo in these colors but you can take them as your base color and then add your colors to it.
4) Wrong Typography
The designers make the biggest mistake in their design life by not giving enough importance to typography. The right elements and font are very important for an attractive and creative logo. It is one of the most important aspects of logos and selecting the right font is a part of the whole process.
However, the main thing is how you choose the right one and that only takes experience and education. You can use multiple fonts in the logo, but using too many in one logo can just ruin the whole post. Never do that!
