Setting up a Facebook Page may be simple, but with declining natural reach as well as engagement the growth of a Facebook Page could be difficult.
Here are 14 ways you can employ today to boost the engagement of your Facebook page:
- Make sure to post lessPost whenever your customers are online
- Design specifically for Facebook
- Check out videos
- Go live
- Share content curated by you
- Get opinions
- Increase the number of posts you have on your top
- Recycle your most popular posts
- Other Facebook Pages to check out
- Try out new content
- Reply to comments
- Giveaways hosted by hosts (occasionally)
- Create a linked Facebook Group
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Increase Your Facebook Engagement
1. Post less
The less we posted, the more reach as well as engagement three-fold.
However, the primary reason for the increase wasn’t simply due to the fact that we posted less. It was because posting less allowed our team to…
concentrate on quality rather than quantity.
We could publish the most engaging content each day, even though we only post every day once or twice. When we were posting anywhere from four to five times per day, we had to find good content to post.
If you’re a solo social media manager or a small-sized business owner who manages the social media for your company, you may have been through this. Finding the best content can take time and effort, and you might not always have the time complete that task.
However, if you’re capable of maintaining the quality of your posts while posting multiple times per day, don’t feel like you need to alter your approach. A handful of our readers have posted frequently, more than 10 times per day to their Facebook pages and have had great success.
2. Post when your followers are online
We used to think that there was a universally optimal time to share content on Facebook late in the afternoon.
But it’s not so.
We are now convinced that each business has its unique time(s) to publish. This is because the ideal time to publish depends on certain factors specific to each brand. For example: What is your industry? Where are your followers located? What time of the day do your followers join Facebook?
The most scientific method of determining the most appropriate time to post is to examine your own personal data.
Within the Facebook Page Insights section, under the Post tab, you will see information about the times your Facebook Page fans are online every day of the week.
3. Design specifically for Facebook
For instance, hashtags work fantastic when used on Instagram while GIFs are wonderful on Twitter however, they are less effective on Facebook.
It is recommended to make Facebook posts that are specifically designed for your Facebook page.
If you’d like to give it a trial, we would be delighted to see you try Buffer to Business. You will feel the difference.
4. Watch videos
If you’re looking for ways to write your Facebook posts We suggest you look into video.
Based on what we’ve seen during the year, we have seen that videos are performing the best when they are when they are on Facebook for engagement and reach.
Three more suggestions to make the most from your videos:
- Upload your video to Facebook YouTube: Videos uploaded to Facebook are on average 100 percent higher engagement rate and a 478 percent more share than YouTube hyperlinks, according to an in-depth study of 6 millions of Facebook posts.
- Try square videos After conducting $1,500 worth of tests We found that our square-format videos got more views, engagement in addition to higher completion and engagement rates, than the landscape ones, particularly on mobile devices.
- Captions: While studying more than 500 Facebook pages and 12,000 videos on Facebook, Locowise discovered that 93 percent video views were without sound.
5. Go live
Facebook has also been pushing Live videos extensively over the past year.
They modified their algorithm to make live videos higher in live than when they’re not live.
This is a bonus The people who follow you are more likely to read your posts.
Social Media Examiners noticed that when they did live broadcasts more frequently, their non-live content got more attention. Their CEO and founder Michael Stelzner, believes that when they live, their viewers get exposed to the brand, even when they aren’t watching the live broadcast. It could be that they have subconsciously urged viewers to visit Social Media Examiner’s Facebook page.
To get you to grips using Facebook Live videos, here are some suggestions to explore:
- You can share behind-the-scenes photos of an event, your working procedures, or even your workplace
- You can host a question-and-answer or Ask-Me-Anything session
- Industry experts can be interviewed using software such as BeLive
- Demonstrate or explain how you can perform something
- Discuss the latest news
- Give weekly tips
6. Share content curated by you
It can be uncomfortable to share the content of other brands. We were initially uncomfortable. After experimenting with the sharing of high-quality content curated by experts, the results have changed our minds.
Through sharing the most popular posts from websites such as Techcrunch, Inc., and Quartz We were able to reach a greater number of people. For instance, our latest 10 pieces of content curated by us were viewed by 113,000 people on the average.
There were less than 100,000 Facebook page Likes at the time of our last update.
This allowed us to grow our Facebook page, which allowed the sharing of our content with a wider audience. Since the beginning of the year, our Page’s likes have increased from 79,000 to over 100,000.
There are two kinds of content that you are able to use to share your content:
- Content from third-party sources that comes from brands
- Customer-generated content created by your customers
We usually post posts from brands we don’t have on our Page since that type of content is popular well with Facebook Page users. Every now and then we will also post posts from our community that are created by users (which does amazingly well for the Instagram accounts) via our Facebook page. They are generally well-performing also.
7. Get opinions
It’s not difficult to see that people post comments in the event that they’ve something important to have to say. Sometimes, we don’t give them the opportunity to speak!
Posing questions is a great method to give our readers the chance to voice their opinions.
8. Enhance your top posts
If you’re able to afford in place for Facebook advertising, think about boosting the most popular posts. The most successful posts on your page are tested material — that is, content that has been tested to attract your readers. They are therefore ideal for boosts. If you can target them correctly this type of post will keep engaging more people and even reach more people.
With a daily budget of $40 our posts that are boosted get around four times the reach of paid as organic reach. With the increase in reach, engagement also increased.
9. Recycle your best posts
In addition to boosting your most popular posts, you could reuse the posts.
This will allow you to get greater value from your content. If you re-post a piece of quality content is often able to generate the same amount of reach and engagement as the original content (sometimes or even more) which is basically making it worth twice as much content.
For instance, we initially posted a blog entry as a hyperlink with an image as the caption.
Since our fans liked it and we were able to boost it, we (boosted it ) and) shared it on our website with a video. The second time around, it was seen by nearly twice as many people and brought in a bit more interest at the same amount of advertising.
Instead of reposting the most successful article as it is changing the post small amount. There are many ways to refresh the look of your post:
- Include an image
- Upload an image
- Ask a question
In general, with Facebook, it is recommended to put off for a while before republishing the post if you post just once or twice a day. This will stop your fans from seeing the exact page repeatedly and becoming bored with your Facebook posts.
10. Check out other Facebook pages
The landscape of social media is constantly changing. What works today may not be working in the future. It is beneficial to study other Facebook pages and discover what’s worked for them.
Facebook has a fantastic option for this Pages to View.
Pages to Watch lets you evaluate how well your Facebook page and posts on similar Pages at an opportune moment. You can also examine each Page’s most popular postings by clicking the Page name.
To view the Pages you want to follow, visit the Facebook Page Insights page and scroll to the end of the Overview tab.
11. Explore new content and experiment with it
Another method of keeping up with the constantly changing world of social media is to play around with new content.
A few years ago photos were the ideal kind of content that could drive engagement. Nowadays, videos are becoming the norm. Brands that embraced video before it became the norm, were able to profit from this trend most.
The testing of new content types keeps you abreast of the current trends.
One technique we love to employ was an inspiration by Coca-Cola’s 70/20/10 budget rule.
This rule can be applied in a variety of ways. Here’s what I prefer to imagine in the context of testing new content on Facebook:
- 70% of your content needs to be content that is working well, like images and videos.
- Twenty percent of what you post must be improvements and iterations of your 70 percent like new kinds of videos.
- 10% of your content must be experimental content that could be the next biggest trend.
